🤖🚀 10 Irrefutable Laws of Advertising

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 📜 10 Irrefutable Laws of Advertising

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

I’ve been running ads now for about 7 years.

I was 21 when I started.

Straight out of uni.

Staying in my mates spare room.

£200 to my name.

I can remember strolling into the M&C Saatchi offices for the first time.

And getting logged in to Facebook on my first day.

They had me analysing ads for weeks before I was allowed to take the reins.

Since then I've managed close to £20million in ad spend for dozens of businesses.

Advertising has and always will evolve...

…but here are some of the irrefutable laws of advertising I have learnt along the way…

📜 Law 1:

It's easy to sell what people want, hard to sell what people don't want

I was reminded of this last year when we ran a campaign about an AI event.

📜 Law 2:

You must first be understood before you can persuade

With Audible we spent hundreds of thousands of £'s on testing ad copy.

The winner?

'Discover audible with a free audiobook on us'

Clarity is the ultimate form of persuasion.

📜 Law 3:

Pain aversion is a stronger action driver than desire

So focus on the pain in your ads.

📜 Law 4:

No one wants to buy a thing…

They want to buy the transformation the thing gets them.

So sell the transformation, not the thing.

📜 Law 5:

No amount of good ads can fix a broken business model

Advertising = Creativity + Maths

You need the maths (specifically a high LTV) to be on your side.

📜 Law 6:

If you can’t scale its because your ads aren’t good enough

You probably haven’t “saturated” the market.

You just need to get better at influencing people who don’t know you yet.

📜 Law 7:

Effective advertising builds a positive relationship at high speed

Ineffective advertising build no relationship or the wrong relationship

📜 Law 8:

The more marketing you run, the more money you will make.

Every impression from every channel slowly compounds in the background.

📜 Law 9:

Brand is the ultimate marketing ‘hack’

It can amplify your results like nothing else.

📜 Law 10:

Volume negates luck

Anyone can have a 1 in 1,000 ad that performs so well it completely transforms their business.

They just need to test 1,000 ads.

P.S. Whenever you’re ready, there’s three ways I can help:

• Watch this free video I made: CEO Day in the Life: Planning an Office Move.

• Check out my other free newsletter on how I optimise my health, energy, and productivity as an Entrepreneur.

• Stuck with your ads? CPA too high? Book a 1-1 call and we’ll diagnose the issue for you 🙂 

Mega-Prompt of the Week 🤖

Short-form AI Video Ad Script Generator

Shoutout to Harry, our Senior Creative Strategist who created this prompt.

Give it your product & features and will create a video ad script, based on a unique viral framework that has been working extremely well for us.

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)