🤖🚀 How to fast track your audience growth with this sneaky campaign

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🏰 One BIG Lesson from a Castle

• 🎥 Why I’m prioritising this ONE thing

• 🔥 How to fast track your audience growth with this campaign

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

I spent 2 days last week at a Mastermind in a Castle…

It was hosted by a guy who built a $10m Online Education business.

It was interesting for me as I was pretty much the only ‘paid ads’ guy in the room.

Everyone else there had largely built their businesses from organic content, particularly on YouTube.

So my main takeaway became evident fairly quickly…

Build an Audience.

Everything in your business is downstream from this.

I (like many) kinda didn’t realise this and did the opposite…

Choosing to build my business first, and audience second.

But now I am switching that order of priorities back around 😅

I think the liberating thing for me was that these people who had 500k+ subs on YouTube…

…did NOT have a crazy ridiculous content schedule.

Instead they focused on just putting out one quality YouTube video per week.

And that was it.

So moving forward my focus is going to be on:

1. YouTube

2. Instagram

Here’s a strategy I’m about to start testing for myself on Instagram…👇

It’s called the Slow Burning Super Nurture Campaign

The purpose of this campaign is to build and educate an audience quickly on:

• who you are 

• how you can help 

• why they should trust you

• your offer 

I used to have a similar strategy for Facebook Ads back in 2021 called ‘The CBO Sequential Beast’…

But the other week I saw a YouTube video from Ravi Abuvala talking about this and I thought it was genius.

Let me break it down…👇

The set up consists of recording fifteen 40-60s videos.

We then run an engagement campaign on Instagram.

The secret sauce is in the set up…

We set it up so that you see the first video and ONLY progress to the second once you have watched at least 50% of the first video.

As a result we make sure people go through the carefully designed sequence in order.

Here’s a breakdown of the 5 stages & the types of videos we record for each… 👇

1. The First Impression Stage

   The aim is to introduce & establish you & your business.

   • 🎥 Introduction & Personal Story

   • 🎥 Social Proof

   • 🎥 Overview of your Unique Mechanism

2. The Problem Aware Stage

   This where we ‘Twist the Knife’ by articulating & agitating their pain.

   • 🎥 Talk about the problem #1

   • 🎥 Talk about the problem #2

   • 🎥 Talk about the problem #3

3. The Solution Aware Stage

   This is where we prove that we know our stuff.

   • 🎥 Show the solution #1

   • 🎥 Show the solution #2

   • 🎥 Show the solution #3

4. The Social Proof Stage

   This is where we overwhelm them with evidence that we are amazing.

   • 🎥 Testimonial Super Cut

   • 🎥 Case Study

   • 🎥 Case Study
     

5. The Urgency & Final Push Stage

   Now we drive them to our offer with direct CTAs.

   • 🎥 Mini VSL

   • 🎥 Overview of Offer

   • 🎥 Direct CTA

Stay tuned for the results as we launch it…

P.S. Whenever you’re ready, there’s three ways I can help:

• I just posted a video: How we make Online Info Businesses $10k/day

• Watch this free video where I breakdown the 9-step system we used to generate over £59million in revenue for our clients last year.

• Not sure what your current constraint is in your business? Book a 1-1 call and we’ll figure it out for you 🙂 

Mega-Prompt of the Week 🤖

Create all 15 Scripts for the Slow Burner Super Nurture Campaign

If you want to give this a try for yourself, I have created a prompt that will create each script for you one by one 🙂 

It will ask you some questions first to get the appropriate context, and then it will follow the framework to write the scripts.

Enjoy 😄 

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