🤖🚀 How to 2x conversion of leads

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• ❌ A reality check of running a business…

• 🗝️ How to double the conversion of your leads

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

Big week back in the office.

On Monday we had a remarkable day.

Good news after good news landed.

✅ New clients signing.

🏆 Clients having huge wins.

🤝 Big new hires made.

🔥 Junior team members delivering outstanding work.

It was a real boost.

That’s NOT how the last few months have felt.

If I’m honest… they have felt like a slog.

Lots of stress.

Many moments where it felt like things weren’t going our way.

BUT it’s solidified a great lesson in me.

Your ability to keep going…

…and going…

..and going…

…without the positive feedback loop is half the battle.

But…when the moments DO come around and you have a win…

…you’ve got to celebrate it. 🏆

In my case, I did with this beautiful piece of grass-fed ribeye…

And then get straight back to work.

If you generate leads, this one thing could completely transform your business…

An Appointment Setter.

Someone whose entire purpose is to contact every lead as soon as they enter the system.

Like, literally within 5-10 minutes.

They have two objectives:

1. Qualify the lead

2. If qualified… book them in for an appointments with a sales rep

The act of calling a lead within 10 minutes is an almighty lever in driving sales…

…and we’ve learnt it’s near impossible to achieve this unless you have someone dedicated to achieving exactly that.

I’ve been looking at some numbers recently and the impact has been blowing my mind.

Campaign with NO Appointment Setter

100 leads → 12 Appointments → 4 sales

Campaign with Appointment Setter

100 leads → 25 Appointments → 9 sales

Same campaign. Same ad spend. 125% more sales.

A bonus is that it acts as an instant feedback loop for your marketing campaign.

Because if no one is picking up…

Or when the do, they’re the wrong sort of person (i.e. not qualified)…

…then you know your constraint is lead quality and you need to tweak your ad campaigns.

Obviously hiring someone to do this is not easy and requires time/effort/resource… but it is relatively straightforward.

But if your campaigns have flatlined…

Or you’re struggling to turn a profit…

Or scaling is proving difficult…

It *might* just be the piece of the puzzle you are missing.

I am so convinced of the impact we are now hiring our own in-house team of appointment setters to deploy across our clients.

P.S. Whenever you’re ready, there’s three ways I can help:

• I just dropped a new free video on YouTube - Day in the Life Vlog: Visiting a £5m Lake House in the Cotswolds

• Watch this free video where I breakdown the 9-step system we used to generate over £59million in revenue for our clients last year.

• Stuck with your ads? CPA too high? Book a 1-1 call and we’ll diagnose the issue for you 🙂 

Mega-Prompt of the Week 🤖

Create an Appointment Setting Script for your Business

Appointment setters succeed because of what they say when a lead picks up the phone.

It’s critical that script is effective.

This prompt will help you create a solid script following an 8-step framework we like to use.

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