- The Hyper Growth Blueprint
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- 🤖🚀 3 ways to double your leads
Read time: 4 mins…
Welcome back 🫡
This week’s Hyper Growth Blueprint covers:
🛳 What I learnt from Hormozi on a Cruise ship
🥷 3 funnels we use to generate £1m+ worth of leads every month
🤖 Mega-Prompt of the Week
Let’s go… 👇
This week I am writing this newsletter from a cruise ship in the Norwegian Fjords.
Don’t let the smile fool you… I was actually wearing shorts & painfully cold… 😂
A couple days after we set sail, I witnessed masterclass in lead generation from Alex Hormozi.
I rate this guy a lot.
He had over 500,000 people signed up to a livestream for his book launch.
It was very well executed and in his typical fashion, he shared a bunch of wisdom.
After building and exiting many businesses & accumulating over £100m in net worth… his message for his new book was simple:
All else being equal…
…if you double your leads, you double your business.
And the truth is for lots of businesses, paid ads are the quickest and easiest route to a steady stream of leads.
So with that in mind here’s 3 things working well for us when it comes to lead generation…
1. Application Funnels
This funnel type is designed to appeal to those who will be ready to buy your stuff pretty soon.
A.K.A they are kinda in the market for what you have…
…so we send them straight to a landing page to entice them to enquire.
BUT - we flip the psychology of ‘enquire now to buy our stuff’…
… ‘to apply now and find out if you qualify’.
This introduces scarcity, exclusivity, and deadlines.
Three powerful action drivers.
(When used correctly and fairly)
Side note: I’m frequently surprised how tiny tweaks in wording can have such profound impact on results…
…and this is a great example of them.
2. Info Packs
‘Make your free stuff better than your competitors paid stuff and you’ll never worry about getting leads again’
This is the essence of an ‘Info Pack’ or lead magnet.
We create an incredibly useful piece of content aimed at our Ideal Customer Profile (ICP).
And then run ads to our potential customers to get them to download it.
The title and content here is crucial.
It needs to only appeal to the ICP you want.
If it’s too broad or generic, you’ll end up with a bunch of leads you don’t want.
It’s important to realise…
Your industry is probably flooded with sh*t lead magnets.
Invest the time & effort into making a genuinely amazing one…
…and you’ll reap the benefits for years.
But be warned…
If it’s not good, it will have the opposite effect & generate negative good-will.
This is a silent force that can secretly cripple your business over time.
3. ScoreApp Funnels
ScoreApp is a tool that enables you to build cool quizzes.
We use them to capture leads as well useful data about our prospects at the same time.
It’s a very sneaky way to reframe capturing a lead as a useful and engaging quiz.
I like it because the questions you ask also serve as a lead quality filtering mechanism.
The more questions, the more time & effort required to complete it…
…therefore the people that finish tend to be higher quality and have a higher intent.
So we’ve been using these a lot recently as the first step in generating meetings from totally cold traffic.
Daniel Priestly & the his team at ScoreApp are getting way ahead of the curve and already have integrated AI into the platform.
It’s defo worth checking out.
Mega-Prompt of the Week 🤖
Create a lead generation quiz based off your customers 7 types of pain
If you’re struggling when it comes to ideas for what lead magnet to create… I have you covered.
Give this prompt details of your business and target customer and it will then:
Part 1: Identify the 7 different types of pain your customers feel.
Part 2: Gives suggestions for Lead Generation Quizzes based on each of these 7 types of pain.
It’s powerful… enjoy!
(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)
Step #1 I am going to give you a brief description of my business and target customer. With this I want you to create a list of problems this target audience has when trying to achieve their outcome.
Step #2 I want you to identify the 1 TANGIBLE problem for each of the 7 types of customer pain.
Here are the 7 types of customer pain:
- Social: Pain related to acceptance & access
- Mental: Pain related to confusion & uncertainty
- Physical: Pain related to friction & immobility
- Sexual: Pain related to trust, connection, & emotions
- Spiritual: Pain related to disconnection, isolation, & victimhood
- Financial: Pain related to scarcity & abandonment
- Emotional: Pain related to unhappiness & betrayal
Then create a column with a potential title for a lead generating quiz that relates to each problem.
The quiz title should be specific and engaging. It should be optimised towards generating the highest possible click through rate.
Format: Return the results in a table
Do you understand?
Step #1 I am going to give you a brief description of my business and target customer. With this I want you to create a list of problems this target audience has when trying to achieve their outcome.
Step #2 I want you to identify the 1 TANGIBLE problem for each of the 7 types of customer pain.
Here are the 7 types of customer pain:
- Social: Pain related to acceptance & access
- Mental: Pain related to confusion & uncertainty
- Physical: Pain related to friction & immobility
- Sexual: Pain related to trust, connection, & emotions
- Spiritual: Pain related to disconnection, isolation, & victimhood
- Financial: Pain related to scarcity & abandonment
- Emotional: Pain related to unhappiness & betrayal
Then create a column with a potential title for a lead generating quiz that relates to each problem.
The quiz title should be specific and engaging. It should be optimised towards generating the highest possible click through rate.
Format: Return the results in a table
Do you understand?
That’s all for this week - I hope you found it useful.
Take it easy,
Elliott ✌🏼
P.S. Thanks to everyone that booked a call last week.
I had great fun chatting with some of you 😁.
Confirming we’ve filled the spot we were looking to for now.
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