🤖🚀 4 ways to use AI to grow your business

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Welcome back 🫡

This week’s Hyper Growth Blueprint covers:

• 🧠 Live update from the National Entrepreneurs Convention

• 💰 4 ways we’re using AI practically to grow businesses

• 🤖 NEW: Mega-Prompt of the Week

Before we start - just want to say hey 👋 to all of our new subscribers who have joined us yesterday from the convention 😁

(You’ll recognise some of this content… 😉)

Let’s go… 👇

Crikey…

What a few days it has been.

I’m currently sat in the crowd at day 2 of the National Entrepreneurs Convention.

Yesterday was the day I was lucky enough to take to the stage at the ICC in front of 1,200+ business to spend 45 minutes talking about;

The 4 Ways We’re Using AI P-R-A-C-T-I-C-A-L-L-Y to Grow Businesses.

The purpose of my session was related to this chart… 👇

As Business Owners & Marketers… shiny object syndrome can be a slow silent killer in our progress.

And with AI… there is seemingly a new crazy tool or bot being released every single day at the moment…

…making it incredibly easy to spend a ton of time distracted.

Me & my team have spent 100s of hours playing with AI…

…so I wanted to distill 4 of the most practical ways we are using to actually grow businesses right now.

So hopefully you can swipe & grow your business too. 😁

The 4 Ways We’re using AI
P-R-A-C-T-I-C-A-L-L-Y to Grow Businesses

🤖 #1 Make sure you + your team actually use it…

🤖 #2 Use Advanced Prompts

🤖 #3 AI Personalised Follow Up

🤖 #4 Elevate your Insight

🤖 #1 Make sure you + your team actually use it…

People take to new technology differently.

Some embrace it.

Some fear it.

Once you accept that NOT using AI in your business is simple NOT a sensible option…

…then it’s your job to make it easy for your team to utilise AI properly.

Here at BOTTERS. the single best thing we did to encourage adoption was…

… to launch BOTTERS. GPT - our own AI brain powered by ChatGPT.

Sounds complex… I know… but it’s NOT.

I made it in less than 20 mins.

For less than $100.

With no coding or technical experience.

Thanks to a cool tool called TypingMind.

It’s worth while doing this vs just using regular ChatGPT for a number of reasons… 👇

🤖 #2 Use Advanced Prompts

As AI adoption continues to grow…

…the 80/20 principle will come into play.

80% of people will use generic prompts

Write me a Facebook ad about…

Write me a LinkedIn post about…

And they will get generic responses.

20% will go a level deeper.

They will use more advanced prompts.

And they will get higher quality outputs that generate outsized returns for them.

So learning how to buy, create, swipe & share advanced prompts will become & increasingly important & valuable to our businesses.

(Mega-prompt of the week is a great place to start… 😉)

🤖 #3 AI Personalised Follow Up

This is one of the first things we now implement for all BOTTERS. clients.

First a question…

Which one of these 2 emails do you think gets the most replies?

The answer… is email B.

Why?

Because it’s a plain text email that looks like someone actually wrote it.

So we now use AI to take these plain text emails to the next level by using it to inject extra personalised lines of text.

This adds enough magic to create the façade that it was genuinely written by a human.

We do this via Make.com or Zapier… & more recently within GenieAI.

🤖 #4 Elevate your Insight

I’m a big a fan of this quote from Peter Drucker…

I think it rings incredibly true.

But the challenge is: looking at data takes a lot time.

So I wanted to see how I could use AI to analyse lots of different data from our business…

…and send me useful slack updates with important alerts.

After quite a lot of tinkering…

…I cracked it with the help of Make.com

And I have been able to set up a bunch of simple automations that…

1. Connect to a data source (Facebook ads, Google Ads, Xero, etc.)

2. Uses AI to analyse the data source

3. Send me a slack message with useful insight

Now everyday I receive super helpful messages like this:

The purpose of this is to increase the visibility I have on our business.

To give my team & I more chance to spot opportunities (& issues) that we can then act on it.

Here’s the prompt we use to get these messages sent to us…👇

Mega-Prompt of the Week 🤖

AI Slack Message Prompt

Use this prompt after feeding the AI with your data source to get it create a sweeeeet daily update message for you.

The below contains an example for Analysing Facebook Ads data.

You can update it with whatever data sources, metrics & calculations you like 👍

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼