🤖🚀 5 practical ways to convert more people

Read time: 4 mins…

Welcome back 🫡

This week’s Hyper Growth Blueprint covers:

• 📈 2 important charts

• ✅ 5 practical ways to convert more people

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

Nearly 3 years ago, my friend, Jordan, introduced me to a book called The Daily Stoic.

It sent me down a philosophical rabbit hole…

…and it wasn’t long before I became a big fan of the ancient stoics.

So I try, where I can, to apply their insights & wisdom into my life & business.

(I talked about 4 ways I do this last week in a 43 second video you can watch on IG here)

My favourite stoic virtue: focus on controlling the controllables and accepting what we can't control.

They believe this is the key to:

• Finding peace of mind

• Making wiser decisions

• Living more in line with our personal values and virtues

• And making more money with your ads.

(…okay maybe not the last one)

But when you are trying to convince large amounts of people to buy your stuff…

…it would be stupid not to acknowledge some of the external factors that might be impacting your ability to generate the profit you need.

Especially when you can measure these factors with cold hard data points.

So… I wanted to share 2 interesting data-points…

…and talk about a couple external factors that I think you should be aware of.

Then I’ll let you know the tangible actions we are taking as a result.

Let’s go… 👇

Chart #1 - Customer Acquisition Cost (CAC) over the last 12-months

This chart shows the average cost to acquire a customer from an index of 300+ brands spanning nearly every sector.

Over the last 12-months (the yellow line) you can see the average cost to acquire customer has increased by roughly 10%.

Chart #2 - Average Order Value (AOV) over the last 12-months

Over the last 12-months (the yellow line) you can see AOV started off being marginally higher…

…but more recently we have seen a big drop in AOV.

What do these 2 charts tell us?

• It costs us more to acquire a customer

• And when we do they spend less

Now try & put yourself in your customers shoes.

Why is this happening?

• Price increases

• Cost of living

• Energy costs

• Inflation

…and all those other cheery factors that are causing consumers to think a little bit more than usual before they buy.

Now it would be easy to look at all these reasons & think “great… the market is f*cked, there’s nothing we can do”.

But that’s not the message.

In fact, it’s quite the opposite.

I believe it presents an incredible opportunity for the businesses who are prepared to get on the front foot.

Because people are still spending… a lot.

In fact, consumer expenditure in the UK is at near all-time-highs.

(Just google ‘consumer expenditure index ONS‘ )

Consumers are being more considered with their spending.

They’re becoming more thoughtful, intentional, and cautious about what, where, when, and how they spend their money.

As business owners & marketers it’s our challenge to recognise this…

…and then give our prospects everything they need to jump from this stage of consideration to action.

So now you have the context… here’s 5 practical ways we are doing this here at BOTTERS.

Note: We recently created The BOTTERS. Hall of Fame to award our clients with sweet trophies when they break a record or hit a milestone.

These strategies below are EXACTLY what helped us do that for these businesses (whilst the rest of their market was struggling).

#1 Evaluate & enhance your offer

Easily the biggest lever here.

The rest of these tactics won’t really work if your offer is poor or the same as your competitors.

My favourite way to do this is with Alex Hormozi’s Value Equation.

I created an AI prompt that does this for you.

You can have it for free here.

#2 Invest in Facebook Ads

Facebook ads right now are flying.

Year-on-year we are seeing 200%+ increases in ROAS.

And the rest of those using it wisely are seeing it as well… just look at the y-o-y difference in this chart…👇

BUT this is particularly important now…

…because those who have historically relied on Google Ads as their primary source of business will be feeling the impact of the market conditions a LOT more.

When spending tightens the first thing you do is search for things less.

So having purpose-built Facebook ad funnels that tap into cold traffic is a must for driving demand.

#3 Go hard on social proof

One of the strongest forces in the universe… F.O.M.O.

Use this to your advantage.

Exploit social proof at every stage of your marketing.

We are having great success reducing our Facebook CPA’s by running engagement campaigns to our winning ads.

Take this for example… which would you rather click?

#4 80/20 everything

I looked in an account the other day and 4% of the ads were driving 72% of the results…

Find your 20% of ads drive 80% of your results.

Find the 20% landing pages that lose you 80% of visitors.

Find the 20% of your customers that drive 80% of your revenue.

Find the 20% of emails you send that generate 80% of your sales.

All of these opportunities & constraints exist in your business.

Find them.

And do something about them.

#5 Communicate with your customers in their own language…

The closer you articulate your prospects pains & worries to the way they think about them in their head…

…the more you will convert.

Get good at speaking their language.

Or use this week’s prompt of the week to help you out…

Mega-Prompt of the Week 🤖

Discover your customers pain points

If you’re struggling when to speak to your customers, then this prompt is for you

This prompt analyses your Ideal Customer Profile (ICP) and then comes up with a table that has their pain points, ranked in order of severity, and then articulates the problem in the ICP's own words.

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼