🤖🚀 5 ways to get more quality leads

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Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🧠 5 ways to increase quality of leads

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

In my digital growth agency, BOTTERS. - we spend around £11,000 per day generating leads for businesses.

I’ve had a few conversations with clients in the past week around Lead Quality.

This is a challenge a lot of businesses are facing.

Ad platforms, like Meta, are making it easier & easier to capture leads.

Because they want you to see results in your account, so you spend more.

But easy and cheap leads does not equal good leads.

And flooding your business with poor quality leads that you struggle to convert is no bueno.

So I thought I’d share my playbook for how we tackle it…

Playbook for Increasing the Quality of Leads from Meta Ads

What is lead quality?

The % of leads that match your ideal customer profile (ICP).

How do we measure it?

Lead to sale conversion rate.

Therefore a prerequisite to the below is robust lead tracking.

You need to be able to track which ads drove leads that turned into sales.

1. Name who it’s for

In your ad copy, call out exactly who you are targeting.

The more specific the better.

“Attention Parents of 15 year olds about to take GCSE English”

2. Name who it is NOT for

Now do the same for the people you DON’T want as a lead.

Again, be as specific as possible.

You can use facts:

“If you’re business is less than one years old & your current turnover is less than £100k then this is not for you”

Or sometimes traits:

“If you’re a reluctant networker with a fear of picking up the phone… this likely is not the opportunity for you”

3. Use qualifying questions in the lead form

The more questions we ask in the form… the more qualified the lead.

What are the two or three key bits of criteria that make a customer great to you?

“What’s your current monthly marketing budget?”

“If accepted, when are you able to start?”

“Have you worked with dogs before?”

“How many windows do you have?”

“What date is your event?”

“What’s your postcode?”

I always aim for at least 2-3 qualifying questions per form.

4. Provide enough info in the ad

You’ll be amazed at how random people’s behaviour online can be…

Every lead starts by seeing an ad.

So make sure your ads contain enough information about your thing to capture good quality clicks.

A short, mysterious, vague ad = low quality clicks & leads.

A long, precise, clear ad = high quality clicks & leads.

Don’t over do it - as the job of the ad is to sell the click.

But don’t fall into the trap of providing too little detail.

Test: Could an 11 year old look at your ad & understand what it’s about?

5. Feature your target customers in your ad creative

The faces & people you include in your creative will directly impact the type of leads you get.

Meta looks at your ad creative, reads it, understands it, and adjusts its delivery to people it thinks are similar.

6. BONUS: Prime the pixel

This is a very clever tactic when you send traffic to your website.

If a lead enters the form & they DO NOT meet your qualifying criteria, they get redirected to Thank You Page A.

If a lead enters & they DO meet your criteria, they get redirected to Thank You Page B.

We then only fire the Meta Pixel on Thank You Page B - where the qualified leads land.

As a result, our account only tracks high quality leads & Meta only uses that data to optimise.

I hope you found this useful.

Here’s to many more quality leads 💪

Elliott ✌🏼

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Mega-Prompt of the Week 🤖

Replicate your writing style with AI

This prompt will help you recreate your precise writing style & tone of voice with AI.

I’ve made many iterations of this as it’s been difficult to get right… but this one is working a treat for us right now.

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