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Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

Let’s go… 👇

Last week I had the pleasure of speaking to a bunch of fellow agency owners at an online event.

I was invited to come along and talk about how we use AI.

A few things struck me…

We see big numbers & stats showing massive adoption…

…but when you go out there and speak to business owners hardly any of them of using it in any meaningful way.

This presents a significant opportunity for you and I, dear reader.

This became the biggest thing ‘holding people back’ from using AI more…

…and also the inspiration for this newsletter, where I hope to accomplish two things:

My aim is by the end you feel suitably armed to begin implementing AI into your business properly.

Let’s go…👇

You must approach AI strategically.

Not because it’s a ‘fad’.
Or you have FOMO.
Or you feel you should.

(or because you read in some guys newsletter that it’s a good idea… 😉)

But because it’s a strategic decision that can drastically enhance your business.

After all…

So first we must define success.

What does successful AI implementation look like?

For me there’s two:

This is to do more in the same time or less, at equal quality or better.

Measured by:

Business outcome:

If you have a business where people play a role in your delivery…

…this should be your focus as your ability to increase your capacity (number of clients served) whilst maintaining your existing headcount (& thus overheads) is a potential gold mine.

This is to do new valuable things that you previously could not, due to lack of skills or capacity.

Measured by:

Business outcome:

The key here is to the additional things MUST be congruent & complimentary to your core business.

I am NOT talking about adding random services just because you can…

When you try to add any new AI tool or process… it HAS to do one of these two things.

If it doesn’t… then chuck it out and move onto the next.

I do love a new tool… so I wanted to share six that we are currently experimenting with.

Hopefully this will spark some ideas for you…👇

This tool makes complete songs in any style using AI.

We are using it to create engaging voiceovers for our Ads.

This tool creates complete video using AI.

We’re using it to scale personalised video outreach.

This tool creates variations of product images for your ecommerce store.

We’re using it to rapidly test tons of variations.

This tool helps you effortlessly create beautiful documents.

We’re using it to create client reports & proposals.

This tool now has a website chatbot feature that allows users to speak directly to it.

We’re using it on landing pages to add a real conversational human element.

This tool quickly summarises YouTube videos & articles.

We’re using it to build out internal training resources & increase our rate of learning.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. Are we connected on LinkedIn?

I post something everyday… find me here.

P.P.S. I enjoy writing this newsletter so much… I launched another one.

The Limitless Entrepreneur is a passion project where I write about optimising your health, energy, & productivity to build epic businesses so you can live an epic life.

It’s completely free. You can check it out here.

I’m back with a good old copywriting prompt today.

We’ve been using this in conjunction with Claude Opus recently and have been getting some stellar results.

Feed this prompt a piece of text & it will rewrite 5 times, in the style of each legendary direct response marketer.

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