🤖🚀 6 AI tools we’re experimenting with

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🧐 What I learned from speaking to Agency Owners

• 🗺️ How to strategically implement AI into a business

• 🧰 6 AI tools we’re experimenting with

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

Last week I had the pleasure of speaking to a bunch of fellow agency owners at an online event.

I was invited to come along and talk about how we use AI.

A few things struck me…

1. How early we still are in the adoption of AI

We see big numbers & stats showing massive adoption…

…but when you go out there and speak to business owners hardly any of them of using it in any meaningful way.

This presents a significant opportunity for you and I, dear reader.

2. How some people still struggle to see how they can use it

This became the biggest thing ‘holding people back’ from using AI more…

…and also the inspiration for this newsletter, where I hope to accomplish two things:

1. Breakdown my strategy for implementing AI into a business

2. Give you a bunch of epic AI tools & ideas we are experimenting with

My aim is by the end you feel suitably armed to begin implementing AI into your business properly.

Let’s go…👇

How to Implement AI Strategically

You must approach AI strategically.

Not because it’s a ‘fad’.
Or you have FOMO.
Or you feel you should.

(or because you read in some guys newsletter that it’s a good idea… 😉)

But because it’s a strategic decision that can drastically enhance your business.

After all…

So first we must define success.

What does successful AI implementation look like?

For me there’s two:

1. Improving efficiency, without sacrificing quality

This is to do more in the same time or less, at equal quality or better.

Measured by:

• Total Output

• Time to Complete Task (before & after AI)

Business outcome:

• Increased Revenue per Employee

• Increased Gross Profit Margins

• Increased EBITDA

If you have a business where people play a role in your delivery…

…this should be your focus as your ability to increase your capacity (number of clients served) whilst maintaining your existing headcount (& thus overheads) is a potential gold mine.

2. Adding Additional Value

This is to do new valuable things that you previously could not, due to lack of skills or capacity.

Measured by:

• Total Number of New Deliverables

• Your Price (If your adding value… this should go up!)

Business outcome:

• Increased Client Results

• Increased Client Retention

• Increased Close Rates

• Increased Revenue

The key here is to the additional things MUST be congruent & complimentary to your core business.

I am NOT talking about adding random services just because you can…

When you try to add any new AI tool or process… it HAS to do one of these two things.

If it doesn’t… then chuck it out and move onto the next.

6 AI tools we’re experimenting with at BOTTERS.

I do love a new tool… so I wanted to share six that we are currently experimenting with.

Hopefully this will spark some ideas for you…👇

1. UDIO - making songs with AI

This tool makes complete songs in any style using AI.

We are using it to create engaging voiceovers for our Ads.

2. HeyGen - AI-powered video at scale

This tool creates complete video using AI.

We’re using it to scale personalised video outreach.

3. Claid - use AI to create product images

This tool creates variations of product images for your ecommerce store.

We’re using it to rapidly test tons of variations.

4. Gamma - create documents, proposals & presentations

This tool helps you effortlessly create beautiful documents.

We’re using it to create client reports & proposals.

5. VideoAsk - AI-powered video chatbot

This tool now has a website chatbot feature that allows users to speak directly to it.

We’re using it on landing pages to add a real conversational human element.

6. Glasp - YouTube & article summariser

This tool quickly summarises YouTube videos & articles.

We’re using it to build out internal training resources & increase our rate of learning.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. Are we connected on LinkedIn?

I post something everyday… find me here.

P.P.S. I enjoy writing this newsletter so much… I launched another one.

The Limitless Entrepreneur is a passion project where I write about optimising your health, energy, & productivity to build epic businesses so you can live an epic life.

It’s completely free. You can check it out here.

Mega-Prompt of the Week 🤖

Rewrite Copy in the Style of the 5 Greatest Direct Response Marketers of All Time

I’m back with a good old copywriting prompt today.

We’ve been using this in conjunction with Claude Opus recently and have been getting some stellar results.

Feed this prompt a piece of text & it will rewrite 5 times, in the style of each legendary direct response marketer.

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)