🤖🚀 $80m business with 97% profit margins?!

Read time: 4 mins…

Welcome back 🫡

This week’s Hyper Growth Blueprint covers:

• 😱How I discovered a $80m business running on 97% profit margins

• 💡What we can learn from it…

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

I’m currently enjoying my final few days in Florida.

Living by the spirit of “When in Rome...”

…visiting Disney World has been a big part of this trip.

In between scoffing Mickey waffles and racing to be the first on the most popular rides each morning…

…something really stood out to me.

Everyday I would see groups of families on VIP tours of Disney.

The guides wear a distinctive tartan patterned shirt and escort them around the parks, going behind the scenes and loading them straight onto the rides.

This use to be a very rare sighting, but now they are everywhere.

FOMO kicked in… and so a couple days ago had a VIP tour of our own.

We had the lovely Lyssa be our guide, and I quizzed her on the numbers behind the VIP tours…

…and what I discovered BLEW my mind 😂

Check this out…

A Disney VIP tour costs $450 per hour.

You have to do a minimum of 7 hours.

Making the cheapest tour $3,150.

Throughout the year they average 70 tours per day.

Disney is open 365 days per year.

Which means they do 25,550 tours per year.

At $3,150 per tour…

…that’s $80,482,500 in additional revenue from these tours!

Nearly a 9-figure business.

But it’s doesn’t stop there…

They only have 74 full staff.

They pay them $17 per hour salary.

Which on a 40-hour work week equates to $2720 per month, or $32,640 per year.

This means there fixed cost each year to pay 74 guides is   $2,415,360.

Now the guides operate within all the existing theme parks, so there’s no real additional costs.

Which means it’s an $80m per year business with $2.5m of costs…

…meaning it’s running 97% gross margins and spitting off $77m of profit every year!!!!

That’s a sexy business if I have ever seen one.

So… what can learn from this?

Clearly we are not Disney and do not have our own theme parks to leverage…

However… it’s makes you think what hidden opportunities are available to us in our businesses right now that we just haven’t thought of yet?

I believe that most businesses reading this will be sat on a database of leads with hundreds of thousands, if not millions of additional revenue just waiting for them.

Or marketing funnels that are working okay… but are hindered by one or two constraints… that if found and tweaked would snip their CPAs in half & double their profitability overnight.

You just have to look for, and find the opportunities.

Which is by far my favourite thing about what we do at BOTTERS. 😅.

So my question to you this week - what opportunities are hidden in your business?

Hit reply and let me know…

Thanks,

Elliott ✌🏼

Mega-Prompt of the Week 🤖

Analyse your reviews & identify your REAL strengths & weaknesses

This weeks prompt is coming courtesy of Amy Whitehead - our Senior Paid Social Manager & AI Queen.

This prompt analyses your existing reviews to look at what your customers really think about your business.

Trust us… it can be incredibly insightful and either yield you areas to scream loud and proud about in your marketing…

…or areas of your customer journey that need improving ASAP!

Step #1: 

Download your reviews from Trustpilot.

Step #2:

Paste this prompt & then paste in your reviews.

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)