🤖🚀 9 ways to guarantee FAILURE with Facebook Ads

Read time: 4 mins…

Welcome back 🫡

This week’s Hyper Growth Blueprint covers:

• 🥵 A confession about my biggest vice…

• ☕️ How to create the WORST coffee shop in the world

• 💰 The 9 ways to guarantee failure with Facebook Ads

• 🤖 NEW: Mega-Prompt of the Week

Let’s go… 👇

We all have our vices in this world.

Drugs.

S*x.

Booze.

Gambling.

For me…

…it’s croissants.

Every weekend I get a disproportionately large amount of pleasure from going to a nice coffee shop & indulging in several croissants & a load of coffee.

As a result, I have been to many different places.

Had many different croissants.

And had many different experiences… some good, some bad.

On Sunday, whilst I was sat tucking into an Almond Croissant, me & Halyna (my accompanying connoisseur) started talking…

The answers came pretty quick...

• Serve coffee in tiny cups

• Serve terrible tasting coffee (& make sure it’s room temperature)

• Have really unhelpful, miserable staff

• Have tiny, uncomfortable seating (or none at all)

• Have dirty tables & chairs that never get cleaned

• Have loud aggressive music, so no one can talk

• Have a tiny selection of croissants

• Make sure all the croissant are completely stale & old

• Have little bugs visibly crawling on all the croissants

• Have no clear waiting area for people getting take-out, so they have to stand really awkwardly in the middle of the shop

• Have no system for calling out people’s orders, so they have to wait ages & often get the wrong thing

• Have a stinky toilet that never gets cleaned + leave the door open so the smell trickles into the main room for all guests to enjoy… 😷

And the list goes on...

Whilst this was fun, it’s an example of Inverted Thinking - which can be a useful decision making framework for you & your business.

Because now we’ve quickly & easily established how to do something in the WORST way possible…

…so we now just have to invert it & do the opposite to do it in the BEST way possible.

So this week, I wanted to apply some inverted thinking to the world of Facebook Ads…

The 9 ways to guarantee FAILURE with Facebook Ads…

💥 #1 Set up no tracking

💥 #2 Have a tiny budget

💥 #3 Send to a wrong link or sh*t page

💥 #4 Only have one ad

💥 #5 Make super generic ads

💥 #6 Have no offer or clear CTA

💥 #7 Make big changes every day

💥 #8 Make changes purely based on my opinions

💥 #9 Leave the same ad running forever…

💥 #1 Set up no tracking

Make sure your pixel & conversion API are not set up so both you & the Facebook algorithms have NO idea what’s going on with your campaigns.

It’s crucial you don’t know what’s going on…

…but even more helpful to not let Facebook know so it can’t use it’s fancy algorithms to help you out.

💥 #2 Have a tiny budget

Make sure you don’t understand how much you’d spend to acquire a customer.

This will make it easy to give Facebook a tiny budget - ensuring it can’t show your ad to enough people to get you any results.

💥 #3 Send to a wrong link or sh*t page

Make sure your ads direct people to either:

a) A wrong or broken URL

b) A landing page that take 15+ seconds to load

c) A landing page that’s extremely confusing

d) A landing page completely unrelated to the ad they clicked on

💥 #4 Only have one ad

Reduce the probability of your ads working by forcing everyone to see the one version.

Not only will this minimise any opportunities for learning, but it will help make your ad more expensive & inefficient much quicker.

💥 #5 Make super generic ads

Our goal is to make an ad that our prospect sees & immediately thinks “hey - look, an ad!”.

By using stock imagery we can help our ad to naturally blend in & not get clicked.

The more generic our ad, the better, as by appealing to everyone we make sure we appeal to no one.

💥 #6 Have no offer or clear CTA

Hesitation = Inertia

Therefore, we want to inspire as much hesitation as possible by not giving someone a compelling reason or offer to interact with our ads.

We double down on this by not explaining what we want them to do next.

💥 #7 Make big changes every day

The Facebook algorithm does not like big changes being made.

Things like changing audience, changing budgets, changing ads.

It’s like slamming the brakes on when your driving at 70mph.

The sudden jolt causes damage & you lose momentum.

So we want to make sure we make big changes as frequently as possible, to maximise the pain & disruption we cause.

💥 #8 Make changes purely based on my opinions

Always project your assumptions & opinions and take them as gospel.

You are always right, the data is always wrong.

💥 #9 Leave the same ad running forever…

People get bored after seeing the same thing over and over again…

So make sure you always leave the exact same ad running to maximise the boredom you spread across your market.

And there you have it.

So now if you want to guarantee you have success with Facebook Ads…

…just do the INVERSE of those nine things.

Mega-Prompt of the Week 🤖

Inverted Thinking Strategy

Get AI to be your strategic decision making partner with this prompt.

Simply add in your problem, and it will apply Inverted Thinking for you to first come up with the worst way to approach it, and then the best.

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. If anyone has any croissant recommendations… hit reply & let me know 😂🥐