🤖🚀A letter on my birthday

Read time: 4 mins…

Howdy,

Today’s Hyper Growth Blueprint covers…

• 🇮🇹 Why I was in Florence

• ⚡️ Why we are moving extremely fast

• 🤖 The Modern Marketing Technology Paradox

Let’s dive straight in…👇

I'm writing this on the evening of my birthday… which means you're reading it on my birthday.

I just landed back from Florence.

Four days completely off grid in a 700+ year old Wine Estate.

For five years, I was notoriously bad at switching off.

I wore 80-hour weeks like a badge of honour.

Answered emails at 2am.

I honestly thought rest was for the weak.

Until burnout slapped me across the face… lol.

So I learned the hard way that you're not overworked, you're just under-rested.

So I now I take resting just as serious as I take working.

None of this pseudo-rest where I’m semi-switched on & trying to squeeze calls in.

For me it's complete disconnection.

No notifications.
No "quick checks."
No anything.

These little 3-4 day escapes have become my secret weapon.

They refuel me in ways that no amount of sleep or meditation apps ever could.

Which brings me to why this birthday week is particularly exciting...

On Thursday, we're hosting a ginormous live event about hitting £100k months.

And we're deploying an absolute arsenal of marketing strategies…

From the ads, to the sign up pages, the thank you pages, the follow up, we’re using whatsapp communities, indoctrination retargeting, lead qualification and all sorts.

All wrapped in a killer live event designed to deliver megatons of value

But here’s the really cool part…

We've spun this entire thing up with ONE WEEK'S notice.

We made the decision last Monday.

Locked in the date.

And are now ruthlessly focussed on executing above everything else.

Because here's the truth: Money loves speed.

I know you’ve heard that before.

But I see this constantly.

With agency clients. Private clients. EC members.

The difference between the wildly successful and everyone else?

It's not intellect. Not opportunity. Not charisma.

It's the ability to implement. Fast.

If you're still churning out crappy ads to shoddy landing pages and can barely send an email a week…

…you need to look in the mirror.

The game has changed.

The market's more sophisticated.

The barrier to entry is now higher.

BUT here's the beautiful paradox:

Doing more has NEVER been easier.

Thanks to AI and the outrageous technology we have at our fingertips.

Seriously… some businesses don’t have a marketing problem.

They have a technology problem.

You can either be an ostrich with your head in the sand, ignoring the tools that could transform your business...

…or you can embrace them and move at the speed the market demands.

If you’re interested here’s the link for the live event.

You should sign up.

Not just for the content (though that alone will be worth it).

But to see for yourself how we are executing.

I promise there will be some good stuff for you to swipe and deploy.

Next week I'll report back on how it went.