🤖🚀 Ads + AI + Voice Generation = 💰 (insane)

Read time: 4 mins…

Welcome back 🫡

This week’s Hyper Growth Blueprint covers:

• 🧠 The biggest drama in AI unfolding right now…

• ⚡️ Why scaling voice is huuuge new opportunity

• 💰 3 ways we’re using AI to scale our voice

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

It’s all heating up in the world of AI this week…

Sam Altman, the founder & CEO of OpenAI was ousted by the board…

This blindsided everyone… including Microsoft (a 49% shareholder in OpenAI… 😬)

So Satya Nadella swooped in and has bought Sam in to lead the Microsoft AI team.

Now, as I write this, 670 out of 770 OpenAI employees have signed a petition saying they will leave unless the board resigns & Sam is reinstated as CEO.

Talk about trouble in paradise…

Speaking of AI…

On Friday I had the pleasure of speaking at an AI event in Birmingham.

I shared 9 practical ways we are using AI in our business to do one of two things…

1) Increase our Efficiency - by doing more in the same or less time.

2) Add Value - by doing new things we previously couldn’t do.

One of the things we have been experimenting with a lot recently is scaling our voice by using text-to-speech AI tools…

So I wanted to share how we are looking to use this… let’s go…👇

Using voice in your business can be a very powerful thing.

From phone calls, to videos, to even a simple voice note…

Letting your prospect actually HEAR you goes a long way in developing their relationship with you.

The downside?

Your voice is difficult to scale.

There’s only one of you after all.

But thanks to AI we now have a solution to this…

Meet ElevenLabs - a text-to-speech AI platform that allows you to type in some text, and it will turn it into realistic human audio.

My favourite part of ElevenLabs - you don’t just pick a random AI voice…

(although you can if you want)

…you can upload audio files of you speaking & it will create your own AI Speech Synthesis model that emulates YOUR voice!

So now you can feed it text…

…and it will spit out audio files of you speaking!

This is where the fun begins.

Here’s 3 ways we are now using it in our business… 👇

🎙️ #1 Prospecting Voice Notes to Cold Prospects

Outreaching on LinkedIn is a solid strategy for a lot of businesses.

But how do you stand out & get higher response rates than everyone else?

Send personalised voice notes!

Instead of me having to record personalised voice notes to each new connection…

…my assistant can now use ElevenLabs to create these voice notes whilst I am asleep.

The net result - going from 5 voice notes per day to 100 voice notes per day.

A 20x improvement in volume.

Imagine how great the difference would be in your results if you were doing 20 times the volume…

🎙️ #2 Nurturing Voice Notes to Warm Leads

We generate a lot of leads…

…and we know how we first interact with those leads when they sign up will have a big impact on how long it takes for them to convert.

We also know sending them a voice note to say hi is one of the best ways to do this.

So I’ve been experimenting with a new automated flow using make.com

1. When a lead is generated, I shoot it into a google sheet.

2. In the sheet, a formula takes their name and other details & turns it into a message.

3. ElevenLabs then automatically creates an audio file of this message in my voice.

4. It then sends a personal email from me to the lead with the file attached.

Pretty cool eh?

🎙️ #3 Scaling Voice Overs on Video Ads

The more creative you test, the better results you’ll get.

That said… most businesses struggle with their creative production.

Especially when it comes to video…

We are using ElevenLabs to create new variations of videos with different voice overs.

No more waiting for voice actors or recording multiple takes – now you can iterate rapidly and hone in on the most effective ad creative.

Imagine the possibilities – you can experiment with different tones, pitches, and even accents to match your audience demographics.

The result?

A more impactful ad that speaks directly to your audience, literally.

Remember - this technology right now is at the worst it will ever be…

…it’s only up from here.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. I share more stuff like this on LinkedIn.

Feel free to connect with me here if you want.

Mega-Prompt of the Week 🤖

Use AI to generate natural sounding voice messages

Why write your voice messages yourself when you get AI to do it for you?

Use this prompt to train AI top generate realistic human response which you can then feed into ElevenLabs.

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