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- đ€đ Do your leads suck? Try this...
Read time: 4 minsâŠ
Welcome back folks đ«Ą
This weekâs Hyper Growth Blueprint covers:
đ° What to do if your leads suck
đ„ The BANT Framework
đ How to get MORE high quality leads that convert fast
Letâs go⊠đ
This week Iâm writing from Las Vegas.
Iâm back to spend a couple of days at Acquisition.com w/ the Hormoziâs and their team, diagnosing & solving constraints.
Just before I left I had an onboarding call with a new client that has joined the Hyper Growth Accelerator.
They are specialist foot clinic.
Really good at what they do.
Multiple practices. Great reputation.
Their current constraint is generating new customers.
So I began to ask about their current marketing.
Hereâs what I found outâŠ
They currently use a Google Ads agency & spending around ÂŁ3k/month.
They are getting decent amounts of leads.
They have a team responsible for following up with all the leads.
They ring them, SMS & whatsapp all new leads as soon as they come in.
The leads are converting poorly.
When they do convert, it tends to be on their lower AOV services.
Based on this, we diagnosed the issue as lead quality.
Hereâs how I would go about fixing itâŠđ
How to Improve Lead Quality
1. Define âlead qualityâ
Lead quality measures how closely each enquiry matches your Ideal Customer Profile (ICP).
People are very quick to complain about âqualityââŠ
They are often the people who do not have a clear ICP.
No ICP = no way to judge quality.
2. Gather the right data
You need enough information about every lead to grade them accurately.
There are lots of ways to do this.
I like to use the BANT framework:
Letter | What it means | Why it matters |
|---|---|---|
B â Budget | Can they afford your solution? | No budget = no deal. |
A â Authority | Are they the decisionâmaker? | Gatekeepers canât sign contracts. |
N â Need | Do they actually need what you sell? | Niceâtoâhave leads rarely convert. |
T â Timeline | Do they have urgency? | âSomedayâ prospects stall pipelines. |
Add a minimum of TWO BANTâstyle questions to every optâin or booking form.
(The Mega Prompt of the Week will help you generate ICPâspecific questions.)
3. Act on the insights
Doubleâdown on what works
Track which ads, audiences and platforms produce the highestâBANT scores, then pour more spend into those winners.Reduce poorâquality leads
Pause or refine anything that keeps delivering lowâscore leads.Feed the pixel only the good stuff (advanced but powerful)
Configure your ad platforms so they only receive a conversion event when a lead meets your BANT threshold.
The algorithms will then optimise automatically for more of the right people.
Quick recap
Document your ICP.
Score every lead with BANT questions at the point of optâin.
Scale the channels, creatives and audiences that earn the highest scores.
(Optional) Train your advertising pixels on qualified leads only for nextâlevel optimisation.
Follow those steps and your pipeline wonât just be fullerâŠ
âŠitâll be packed with prospects who can actually buy.
 | As always, I hope this was useful. Hereâs to you to keep winning đȘ Elliott Botterill Founder & CEO |
You can check out my YouTube channel where I break down the strategies that are working well for us right now in more detail.
Watch this 12-minute video to learn the 9-steps to Building your Own Hyper Profitable Growth Engine.
Swipe my playbook on âHow to use A.I. to INSTANTLY start converting 156% MORE LEADS by sending this ONE simple email.â
Mega-Prompt of the Week đ€
Create 12 Qualifying Questions using the BANT Framework
Give this prompt context on your ICP & Offer and watch in awe as it creates 12 possibly qualifying questions you could use to increase your lead quality.
Enjoy⊠đ
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