🤖🚀 How to generate £100,000 in 5 days

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 💸 How to generate £100,000 in 5 days

• 📜 Why we are prioritising building & nurturing lists in 2024

• 💣 The ticking time bomb you NEED to be aware of

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

I ended December by making a very big decision.

I pulled the trigger & welcomed Leo the Chihuahua to the family.

He is 14 weeks old & flippin’ great.

Apologies in advance as he slowly takes overs our socials.

I wanted to start this newsletter with a story…

One of clients came to us at the start of the year in a bit of a tight spot.

Their lead flow had been crippled.

Their supply chain had been destroyed by COVID…

…which meant they were more expensive & took 4 weeks longer to fulfill than their competition.

And a result, their revenue had plummeted to £35k/month and they were in a very tight spot.

I am not one for complex legalities, so we have a very simple client agreement.

But one of the terms we do have states:

And in this case…

…it felt exactly like a ‘last throw of the dice’.

But we also do a lot of due diligence.

You see, we have strict set of criteria that must be met in order for us to take on a client.

This is because not every business is ready for what we do…

…and we aren’t magicians’ (yet) - meaning we can’t generate results for every type of business.

Some markets & business models just do not lend themselves to what we do.

But in this case, despite the circumstances… they ticked all our boxes…

…and we agreed to take them on.

Fortunately, the due diligence paid off…

We helped get them back up to £100k/months in 30 days.

Then £140k+/months shortly after.

It was a great success.

They had a record breaking year.

But life, as you know, is not always plain sailing.

And for a variety reasons, as we entered the final month of 2023…

…sales dried up massively.

And I mean MASSIVELY.

I’m talking, going from £40,000 weeks…

…to £500 weeks… 😳

Needless to say we sounded the alarm.

We needed to generate at least £40k in the 2 weeks before Christmas just to cover their payroll.

Anything over that would be Christmas miracle.

There was only one possible route: Email & SMS.

I knew our saving grace would be to tap into the huge list of prospects we had built over the year prior…

…plus all their legacy contacts & customers they had from 10+ years operating.

So they came up with an offer & we sent out an 5-day email & SMS campaign with a firm deadline.

The end result?

£100,217.65 in revenue generated before Christmas.

*and breathe*

The lesson?

Owning your own list is one of your biggest assets...

…and knowing when & how to activate them properly can be life-saving.

As if that wasn’t a good enough reason to focus on building your list…

Google has finally begun blocking third-party cookies.

And they will be blocked for all Chrome users by Q3 2023.

What this means: your Facebook & Google Ads tracking will get messed up

Why you should care: Your Facebook & Google Ads performance is directly tied to the quality of your data.

To quote Google Ads Legend, Miles McNair:

So what can we do?

A few things…

1. Spend time setting up proper tracking

2. Set up Enhanced Conversions on Google Ads

3. Set up server-side tracking for both platforms

4. Start building a list so you have control

If you’re using an agency, this is a great litmus test to see if they know what they are doing.

If you run all your ads internally, then investing time on this in Q1 is the kindo £10,000 per hour work that will massively pay off later this year.

(If all this tracking talk is confusing… head to ChatGPT & ask it to explain it to you like you are five years old… I do this a lot 😅)

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. I share more stuff like this on LinkedIn.

Feel free to connect with me here if you want.

Mega-Prompt of the Week 🤖

Enhance your ability to function by explaining complex subjects in an easy to digest way

This is a prompt I use a lot to quickly gain a proper understanding of complex things.

It breaks down a subject or term and gives you:

• A definition

• A story that explains it in context

• Why it’s important/you should care

• Any relevant action points to understand it further

Oh… and it speaks to you like you are 5 for maximum simplicity 😅

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