🤖🚀 How we get 31.36% conversion rate & £1 leads... (evidence inside)

Read time: 4 mins…

Welcome back 🫡

This week’s Hyper Growth Blueprint covers:

• 🧠 Why I spend thousands + travel 243 miles every 8 weeks.

• 🤯 How we get a 31.36% conversion rate & £1 leads…

• 🤖 Mega-Prompt of the Week - how to get AI to create the page for you

Let’s go… 👇

Every 8 weeks I head up to Birmingham to spend 8 hours in a room with 8 other business owners.

It’s consistently 8 of the most valuable hours I spend.

My internal mantra for this year has been: you don’t know what you don’t know.

And getting to hear about the challenges & opportunities others are facing expands my view of reality every time I go.

I’ve become aware I pay an ignorance debt every day for the knowledge I haven’t discovered yet.

So I am determined to seek it out as fast as possible.

When it comes to getting customers with paid ads & AI…

I hope this newsletter helps you pay down your ignorance debt quicker.

Let’s get into it…

How to create a landing page with 31.36% conversion rate & get £1 leads…

“Owning” a list of people & then selling them stuff is marketing 101.

The easiest way to get a list is to give away something valuable for free.

The other day, we launched a new lead magnet funnel for a new client.

And it broke our conversion rate records.

Unbounce in their 2020 Conversion Benchmark Report, say the top 10% of lead magnet landing pages are converting at over 11.45%.

Our previous record was a page that converted at 26%.

But now we have a new champ that’s converting at 31.36% 🏆.

So today I wanted to share our winning secrets with you & explain how we create pages that convert so well so you can swipe & build your own.

I’ll be covering the 7 must-have elements of a high-converting lead magnet page…

1. The 4-Section Structure

2. The Title

3. The Tease

4. The Moment of Realisation

5. The CTA

6. The Form

7. The Loading Speed

#1 The 4-Section Structure

High-converting pages must first be understood, before they can be persuasive.

This page utilised a very simple 4-section structure.

Section #1 - The Show-Stopper

• The most important part.

• It wins by showcasing everything - what it is, what it looks like, who’s it for & what’s inside.

• The 2 ginormous neon pink buttons also help.

Section #2 - The Self-Identifier

• This where we state the specific avatars that this page is for.

• The more specific here the better.

• We want to trigger an aha moment of ‘oh… that’s me!’

Section #3 - The Confidence Revealer

• We build the viewers confidence by revealing exactly what’s inside.

• We need to prove our lead magnet is valuable.

• Pro tip: list the page numbers certain topics appear.

Section #4 - The Hail Mary

• Our last chance to get them to convert.

• So we opt for a huge image spread.

• This shows them the content of the pages so they know exactly what their getting.

#2 The Title

The most important part of any lead magnet is the title.

Every good lead magnet needs to be specific, simple & solve a problem.

But a top 1% lead magnet title also does 3 things:

1. Says who it’s for (Keto Foodies)

2. Shows why it credible (A Chef’s Guide)

3. Makes it clear on what’s inside (Tips for starting your low carb journey)

#3 The Tease

This is a crucial part in the first section.

We use 5 carefully selected bullet points to explain exactly what’s inside the lead magnet.

This is where your ability to write high-converting headlines will come in handy.

Bonus tip: be sure to include reference to a ‘suprise’ for extra conversion points.

#4 The Moment of Realisation

This is the moment they realise the information in this guide was made specifically for them.

We accomplish this by stating the three specific avatars that the lead magnet is for.

#5 The CTA

Ginormous neon pink buttons.

These were not chosen as a design choice.

They were chosen because from all our testing data they convert the highest.

Pro tip: keep all your CTA buttons the same colour on a page.

Never have multiple CTA’s in the same colour.

#6 The Form

This plays a huge part in conversion so deserves a mention…

It’s a simple form.

We capture only what we need.

We have a nice picture to remind them why they clicked the form.

We reiterate why we need their details (to send them the guide).

#7 The Loading Speed

This sucker loads instantly.

As all high-converting pages do.

Nothing, and I repeat NOTHING kills conversion rate faster than a slow loading page.

In this day and age there is no excuse for it.

If your website doesn’t load fast - you’re using the wrong tech or the wrong web people.

We build our pages on Unbounce.

Mega-Prompt of the Week 🤖

Create your high-converting lead magnet landing page in 2 mins using AI

Of course, this wouldn’t be The Hyper Growth Blueprint if I then didn’t give you a prompt that does everything I just talked about for you!

Feed this prompt the information form your lead magnet & in return in will create an entire landing page worth of copy for you based on our high-converting structure we revealed here.

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. If you did enjoy this, please consider sharing this with someone who may find it useful 😇. It took 8 hours to write.

P.P.S. Check out the live version of the page here.