🤖🚀 He went from Panic to Profit... (storytime)

The Hyper Growth Blueprint.

Author

Elliott Botterill
May 27, 2025

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

  • 😱 Why this guy was panicking & melting money away…

  • 🤯 The counter-intuitive thing that fixed his situation

Let’s go… 👇

Last week I had a call with a client who was pulling his hair out.

His ads weren't working.

Cost per acquisition was through the roof.

And he was starting to panic because he'd invested serious money into his marketing and had nothing to show for it.

So naturally, his first instinct was to do what most business owners do when they're desperate…

Drop his prices.

"Maybe if I make it cheaper, more people will buy" he said.

I told him to do the complete opposite… double the price.

He looked at me like I'd lost my mind.

But here's the thing…

There's a simple formula that governs every single purchase decision your customers make:

It's that simple.

And here's where most business owners get it completely backwards…

They think the only way to tip this equation in their favour is to lower the price.

Wrong ❌

The REAL opportunity is on the other side of the equation.

Increase the perceived value ✅

Because when you increase perceived value, you can charge MORE (not less)

(and your customers will actually thank you for it!)

But here's the kicker…

Price doesn't just affect your profit margins.

It actually affects the perceived value too.

Think about it this way…👇

You need critical brain surgery.

(a bit morbid… but bare with me 😅)

  • One surgeon charges £10,000.

  • Another surgeon charges £9.99.

Which one feels more trustworthy?

Obviously the £10,000 one, right?

Because price is a signal of quality.

And when you price too low…

…you're accidentally telling your customers that your stuff isn't that valuable.

Back to my client…

We doubled his price.

He was terrified it would kill his sales completely.

Here's what actually happened:

  • Conversion rates went UP (not down)

  • Cost per acquisition dropped by 40%

  • Profits increased by 180%

  • His marketing went from "broken" to "best performing campaign we've ever run"

All because we stopped trying to be the cheapest option and started positioning ourselves as the premium choice.

So how do you actually increase perceived value?

Focus on these four things:

The Outcome - What specific result will they get?

The Likelihood - How confident are they that it'll work?

The Timeline - How quickly will they see results?

The Effort - How much work is required from them?

The more valuable the outcome…
The more likely they are to achieve it…
The faster they'll get there…
And the less effort required from them…

…the higher the perceived value.

And the higher the perceived value, the more you can charge.

It's not rocket science.

But it IS a complete mindset shift from what most business owners believe.

Stop racing to the bottom on price.

Start racing to the top on value.

Your bank account will thank you.

Have a fantastic week

Here’s to you to keep winning 💪

Elliott Botterill

Founder & CEO
www.botters.co.uk  

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