🤖🚀 I sent 15,600 emails to learn this...

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🤩 The “i” word…

• 📧 Swipe these 20 Email Frameworks

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

It’s been a busy week.

I’ve been doing a big sort out of our office… (big news to come soon)

Upon doing so I found my ‘stash’ of lanyards.

Something I am weirdly proud of.

These lanyards were all given to me at various workshops, events & masterminds I have been too over the last few years.

Whilst they are nice momento’s…

…the thing I am actually proud of is that I can look at every single one of these lanyards, and remember the thing I actually IMPLEMENTED from it.

In fact, I can trace pretty much every major decision in my business that resulted in significant growth back to one of these events…

1. Productising my service

2. Improving my core offer

3. Launching a newsletter

4. Understanding & implementing AI

5. Who (& how) to hire

6. Becoming a Leader

7. Building a scalable org structure

8. Structuring high level compensation packages

9. How & what to systemise

10. What & how to track

11. Crafting a proper guarantee

And a ton more…

Whilst our ego likes the idea of figuring things out for ourselves…

It’s much quicker & easier to invest in learning from people who have already done what you’re trying to do.

Providing you actually IMPLEMENT.

My team & I have created almost
15,600 emails over the last 5 years…

Here’s 20 story-based frameworks we use to never run out of ideas of top quality email content…👇

1. The Origin Story

• What It Is: How you, your product, or your brand got started.

• Angle: Share the spark that led to your first business idea. Was it born from frustration with existing solutions? Did a mentor or “aha” moment set things in motion?

• Why It Works: People love “from zero to launch” tales and the human grit behind them.

2. Aha Moments & Epiphanies

• What It Is: A specific moment of clarity or sudden realization that changed your approach.

• Angle: “I was buried in debt until a mentor said these 3 words… Everything changed from there.”

• Why It Works: Readers relate to life-changing insights. It shows you’re evolving—and can help them evolve, too.

3. The (Relatable) Failure or “Tough Lesson” Story

• What It Is: Share a faceplant you experienced in business or life.

• Angle: “I lost my biggest client because of a rookie mistake. Here’s how I bounced back.”

• Why It Works: Vulnerability and authenticity build trust. People see you as human, not just a salesperson.

4. “David vs. Goliath”

• What It Is: Your scrappy underdog approach going up against big competitors or big obstacles.

• Angle: “We faced a competitor with 10x our budget but still outperformed them…”

• Why It Works: Everyone roots for the underdog; it’s inspiring and memorable.

5. Myth-Busting or “Wrong vs. Right”

• What It Is: Expose popular misconceptions in your niche.

• Angle: “Everyone says you need [X] to succeed, but here’s why that’s dead wrong—and what actually works.”

• Why It Works: Controversial statements pique interest. People want to learn the “real truth.”

6. Client Transformations or “Before & After”

• What It Is: A narrative showcasing how someone’s life or business changed using your solution.

• Angle: “Meet Sarah: Her marketing funnel was running on fumes—until she tried [Solution]. Now she’s fully booked.”

• Why It Works: Nothing’s more convincing than concrete proof that your product/service leads to real change.

7. The Daily Life Anecdote

• What It Is: Something mundane that reveals a lesson or metaphor for your audience’s situation.

• Angle: “I was stuck in traffic for an hour—which taught me a surprising lesson about productivity…”

• Why It Works: Everyday scenarios are relatable; readers see parallels in their own lives.

8. Pop Culture Parallels

• What It Is: Tie your offer or advice to trending shows, movies, or celebrity headlines.

• Angle: “3 Leadership Lessons From [Popular TV Show/Character].”

• Why It Works: Leverages cultural familiarity to attract attention and make the topic more digestible.

9. The Contrarian or “Rant” Angle

• What It Is: Take a bold stance that defies conventional wisdom.

• Angle: “Stop Hustling 24/7—Here’s Why Working Less Will Earn You More.”

• Why It Works: Contrarian viewpoints spark curiosity. People will open your email to see why you’re bucking the trend.

10. Behind-the-Scenes (BTS)

• What It Is: A peek into how you create products, handle operations, or deliver services.

• Angle: “Sneak a peek at my workshop process—where I took one messy idea and turned it into a bestseller.”

• Why It Works: Humanizes the brand, builds deeper connection, and fosters a sense of exclusivity.

11. The “Open Letter” Format

• What It Is: Write a short open letter to someone or something relevant to your audience.

• Angle: “An Open Letter to My High School Teacher Who Said ‘Business Isn’t for Me’.”

• Why It Works: It’s a narrative device that naturally draws people in with a personal, intimate tone.

12. Humorous or Parody Angle

• What It Is: Light-hearted story or comedic twist on a serious topic.

• Angle: “If Your Marketing Funnel Could Talk, It’d Probably Sound Like [Comedic Reference]. Here’s How To Avoid That…”

• Why It Works: Laughter is disarming. It can soften reader defenses and make them more receptive to your message.

13. “Lessons Learned From Kids/Pets”

• What It Is: Draw parallels between everyday experiences (like raising kids or training a dog) and business or personal growth.

• Angle: “My toddler taught me more about negotiation than any sales book—and here’s how you can learn it too.”

• Why It Works: Surprising analogies keep the audience engaged and emphasize universal truths.

14. Community Involvement / Goodwill Stories

• What It Is: Showcase your brand’s impact beyond sales—like charitable work or community efforts.

• Angle: “We volunteered at a local shelter, and here’s what it taught us about empathy in customer service.”

• Why It Works: Inspires goodwill, shows corporate responsibility, and humanizes you as a caring brand.

15. Industry Trend Predictions or “Crystal Ball”

• What It Is: Forecast future shifts in your industry; address how readers can prepare.

• Angle: “By 2030, 50% of [Industry] tasks will be automated—Here’s how to stay relevant.”

• Why It Works: Positions you as a thought leader. People want to know what’s next and how to stay ahead.

16. “What If” Scenarios

• What It Is: Paint a hypothetical future if a certain problem isn’t solved—or if they seize a new opportunity.

• Angle: “What if your entire customer base jumped ship in 2025… because you missed this trend?”

• Why It Works: Future pacing creates urgency and helps people visualize outcomes.

17. Seasonal or Holiday Tie-Ins

• What It Is: Use major holidays, seasons, or yearly events to frame a timely story.

• Angle: “This Valentine’s Day, fall in love with a marketing system that never leaves you heartbroken.”

• Why It Works: Seasonal relevance boosts open rates and engagement.

18. Milestones, Anniversaries, & Celebrations

• What It Is: Highlight birthdays of your company, big sales milestones, or personal anniversaries.

• Angle: “It’s our 5-year anniversary—see the 5 big lessons we learned along the way.”

• Why It Works: Celebratory tone fosters excitement and makes readers feel part of the journey.

19. Audience Involvement & Challenges

• What It Is: Flip the script and get your audience directly involved.

• Angle: “Our 7-Day ‘Email Challenge’—Open each day’s lesson, follow the prompts, and watch your results skyrocket.”

• Why It Works: Interactive angles create a community feel and commitment. People are more likely to keep reading daily.

20. “Unusual Inspiration” Stories

• What It Is: Draw lessons from unexpected places—art, sports, history, or even nature.

• Angle: “What a Beehive Taught Me About Team Productivity.”

• Why It Works: Quirkiness catches attention. You stand out by blending seemingly unrelated subjects with valuable insights.

That should be plenty of inspo for you to ramp up your Email Marketing…

Happy swiping 🫡 

• You can check out my YouTube channel where I break down the strategies that are working well for us right now in more detail.

• [NEW] Watch this 12-minute video to learn the 9-steps to Building your Own Hyper Profitable Growth Engine.

• [NEW] Swipe my playbook on “How to use A.I. to INSTANTLY start converting 156% MORE LEADS by sending this ONE simple email.”

Mega-Prompt of the Week 🤖
The 20 Story-based Email Idea Generator

This prompt will train AI on the 20 frameworks outlined above.

Just give it context on your business and ideal customer… and voila.

It will create 20 tailored story-based email angles for you 🙂 

Enjoy 😄 

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)