🤖🚀 How to use The VFPS Law to grow to £1m/month

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 💰 The Value First, Profit Second Law

• 📉 Why we’re in a Trust Recession

• 🔥 The £10k/month vs £1m/month Difference

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

I spent this weekend inside glued to my laptop.

Working on quite possible the most exciting & impactful thing I’ve ever done.

I’ll be revealing it in a week or so…

But first I want to talk about why I think you should GIVE first and PROFIT second.

At first glance, it might seem counterintuitive.

After all, profit is why we’re here.

However, to maximise profit… I think we must first prioritise value.

I first encountered this concept years ago.

Gary Vee popularised it in his book, Jab, Jab, Jab, Right Hook.

The idea is to offer free valuable content—jabs.

These build your reputation.

Eventually, when you present a call to action—a right hook—people are much more likely to respond.

It was the rationale behind this very newsletter.

(I breakdown the full story of that here if you’re interested)

In today’s age, I think the Value First, Profit Second law is crucial.

This is because consumer trust is declining.

Check out this consumer trust survey from 2012 to 2023.

After the 2008 recession, trust and the economy surged.

From 2012 to 2017, social media growth boosted consumer trust.

But since 2017, trust has steadily declined.

Why? 

TOO many people are making TOO many claims and NOT delivering on them.

Ravi Abuvala has a nice saying… that we’re in a “Trust Recession”.

In these conditions… bold claims alone aren’t enough.

We must provide more evidence and proof.

I’m a big believer that the best way to prove to someone that you can help them…

…is to actually help them.

We do this by creating and sharing incredibly high-value lead magnets that provide a complete solution to a narrow problem.

I have seen the power of this first hand in my business…

Let me share a story about the man who was scared to give…

…vs the man who gave it all away.

The man who was scared to give was one of my first clients.

He sold a program teaching people how to sell more.

He was scared to give away his “secrets”.

“If I give too much away… then they won’t want to buy the programme”

So he held his secrets back.

And tried to convince people he had the answers…

…without ever giving any of the answers away.

The result?

A couple of people tried it.

But the business flatlined at £10k/month.

The we had the man who gave it all away…

He embraced the value-first approach.

He gave away many of his secrets…

…in the form of free long form masterclasses & webinars.

At one point running 10 different free masterclasses a month on 10 different topics that were most sought after by his prospects.

The result?

A £1,000,000/month empire.

Good things happen when you lead with value.

After all, it’s one of the laws of the universe…👇

P.S. Whenever you’re ready, there’s three ways I can help:

• I just posted a video: How we make Online Info Businesses $10k/day

• Watch this free video where I breakdown the 9-step system we used to generate over £59million in revenue for our clients last year.

• Not sure what your current constraint is in your business? Book a 1-1 call and we’ll figure it out for you 🙂 

Mega-Prompt of the Week 🤖

Create Unlimited Story Based Emails

I’ve been running some workshops recently for a client, and we just got to the stage where need to create some awesome email follow up.

As a result, I created this prompt that uses the StoryBrand Framework to create killer emails.

Enjoy 😄 

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