🤖🚀 How we grew profit by 404% in 30 days with 1 single tweak

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🧠 Why you should think like an investor

• 💰 How we grew profit by 404% with a single tweak

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

Last week I was speaking to a group of Business Owners.

One thing I mentioned was the ability to look at your business like an investor.

The essence of thinking like an investor is understanding Resource Allocation.

How can I best allocate my resources in order to generate the highest returns?

In business, we generate higher returns by growing our profit.

And we grow our profit by using the Theory of Constraints.

A few days later…

I then hosted a monthly meeting for entrepreneurs at my HQ.

And interestingly this topic resurfaced again.

As a leader, your responsibility is to identify the current constraint of your business and then allocate resources to solving it.

There are infinite amount of things that can be fixed in a business…

…but only one thing that is preventing it from growing.

Businesses that grow: have a laser-like focus onsolving the problem that is the constraint.

Businesses that don’t grow: are perpetually busy solving problems that exist, but are not the constraint.

When you internalise this way of thinking, it can be a liberating realisation.

It means you give yourself permission to distil all the problems in your business down to one single thing.

(for now at least…!)

This really came to light during a conversation with an Artist at the meeting I was hosting.

He has built a business selling prints of his artwork online.

They are awesome, unique and he has a huge range to choose from.

He reached out to me for advice on;

• Facebook Ads

• Conversion rate optimisation

• Email marketing campaigns

• Automated flows

• …and also SEO (which I know sweet FA about btw)

I could tell from his question that he had no idea what his current constraint was.

So I jumped on a 30 minute zoom call with him so we could figure it out.

The first thing we did was to dive into some of his numbers…

…because the easiest way to find your constraint is by looking at your numbers.

In his case, it was an ecommerce business.

So we began to look:

• Total Web Sessions

• Unique Web Sessions

• Ad spend

• Clicks

• CTR

• CPC

• Adds to Cart

• Checkouts

• Purchases

• CPA

• ROAS

• Average Order Value

As soon as we got this data… the constraint leapt out at us from the screen.

He was getting 6,000 visitors to his site every single month.

BUT only 3% were adding something to their cart.

For context, we would typically expect this to be around 25%.

So his constraint: People were not adding items to their cart.

If we could figure out a way to improve the percentage from 3% even to 10%…

(which is still significantly below the 25% where it should be)

…we would more than triple his sales (and profitability) without spending a penny more.

So that is what we did.

We installed HotJar and began analysing hundreds of sessions to learn the reasons why people weren’t adding to cart.

And then about making some relatively simple website tweaks.

He is now on track to more than quadruple his business less than 30 days without investing any additional money time effort energy resource into any new endeavours…

… but by simply identifying what his constraint was, and fixing it.

P.S. Whenever you’re ready, there’s three ways I can help:

• I’m trying to document some of the journey on YouTube… Day in the Life Vlog: Unglamourous Saturday Working

• Watch this free video where I breakdown the 9-step system we used to generate over £59million in revenue for our clients last year.

• Not sure what your constraint is? Book a 1-1 call and we’ll figure it out for you 🙂 

Mega-Prompt of the Week 🤖

The Constraint Finder

Get some help from AI to find your constraint!

This prompt will ask you detailed & specific questions about your business, until it finds your constraint.

It will then give you a bunch of ways to remove that constraint.

Enjoy :)

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