🤖🚀 I interrupted someones massage...

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 💆🏽‍♀️ I interrupted someones massage…

• ⚔️ Why I’m going to war with Meta

• 🧪 Swipe my 4-Phase Testing System

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

Last week I facetimed a client of ours whilst he was having a sports massage…

It was technically his day off…

…but something urgent came up that I knew he’d want to hear.

Lo and behold we had a great 2-min chat.

Dealt with the pressing issue that had emerged.

Then I let him be.

Having worked with dozens of businesses now through my agency…

…I can say for certain the common trait amongst the biggest & most successful businesses is that they move FAST.

They implement with speed & haste.

When there’s a blocker, they don’t lament.

They destroy it.

Even if they’re having a massage at the same time!

I’m going head to head with Meta. 

I have a bad feeling about what they are trying to do to the ad platform. 

Let me explain… 👇

I’m sure you’ve seen a bunch of the new automated & AI features they have rolled out…

• They’ll write your copy 

• They’ll create your ad creative 

• They’ll choose who to target 

They’ll do pretty much everything… if you let them.

And I don’t think this is a good thing for you or me.

Maybe for the everyday small business owner who doesn’t have the time or inclination to learn how to craft killer ads.

But you dear reader, by the very fact you are here reading this tells me you are different and that you strive for more.

I think if you want to achieve exceptional results you have to think different. 

If the majority of people are using all of these ‘easy-mode’ AI features…

…then the majority will get average results.

Those that dare to stray outside the norm, will be the ones who get abnormal results.

So I wanted to share how we do this with our Meta campaigns…

How We Circumvent Meta’s Mediocrity Plague Using
Our 4-Phase Testing System

We use this system to quickly & affordably test 100’s of creative variations.

We breakdown & individually test the four most impactful components:

• Phase #1: Creative

• Phase #2: Primary Text

• Phase #3: Headline

• Phase #4: Audience

Step 1: We test at least 10 variants at each stage.

So…

10 x Creative
10 x Primary Text
10 x Headline
10 x Audiences.

Step 2: We then create rules in Meta to turn the ads off after they’ve received 1500 impressions.

This is a small enough sample that it doesn’t cost a lot.

But big enough to tell if the ad is working.

(Just think about 1,500 in a room staring at you… 👀 that’s quite a lot!)

Step 3: We use Unique Click-Through Rate (UCTR) as measure of success.

When each ad is spending so little… it’s unreasonable for it to drive a significant volume of leads or sales.

The job of the ad is to capture attention and drive someone to click.

Therefore we use UCTR as our measure of success.

Step 4: Identify & scale the winners to the mooooon!

P.S. Whenever you’re ready, there’s three ways I can help:

• I just posted a new video: CEO Day in the Life: Sales Mastermind in London

• Watch this free video where I breakdown the 9-step system we used to generate over £59million in revenue for our clients last year.

• Interested in getting our help directly? We open up a couple of slots every week. Book a 1-1 call here.

Mega-Prompt of the Week 🤖

Create 15 Ad Killer Ad Headlines

To aid you in your ad copy creation… this prompt creates 15 ad headlines following the 8 criteria I have defined as an effective headline.

Enjoy 😄 

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