🤖🚀 Why just ‘ads’ won’t cut the mustard in 2024

Read time: 4 mins…

Happy New Year Folks 🫡

May 2024 be your most profitable & enjoyable year yet.

This week’s Hyper Growth Blueprint covers:

• 💸 3 reasons to LOVE January

• 🙅🏼‍♂️ Why just ‘ads’ won’t cut the mustard in 2024

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

I hope you had a great Christmas.

I was lucky enough to be showered in a variety of Croissant paraphernalia.

After over indulging, I am kickstarting the new year by rolling onto the Carnivore diet.

I’m only going to consume red meat & eggs for the next 30 days.

The net result should be losing all the Christmas weight + seriously enhanced mental clarity.

We’ll see if that comes true.

Anyway, you’re not here to talk diets…

…so let’s talk about January.

A few days ago I posted this on LinkedIn…

Some people don’t like January because its cold, they’ve overdosed on sugar, and they are unprepared.

But the astute marketers & business owners among us may love it as much as I do.

3 reasons to LOVE January as a marketer…

1. It’s cheaper to run ads

The black friday, cyber monday carnage is over... 😮‍💨

...which means Facebook CPM's drastically decrease.

Combine that with the 'new year, new me' attitude a lot of people adopt...

...and you have a month of epic results.

2. People are ready to invest in positive change 

‘New Year, New Me’ takes over the psychology of the populus across the world.

It’s a time of year when people are actively seeking to take action on things that will help them be better versions of them self.

We refocus all our messaging so that it emphasises this positive impact.

3. Businesses are unprepared 

I’ve worked with a lot of businesses & speak to dozens every month at networking events I host.

It’s always surprising how unprepared some businesses can be for the New Year.

This presents a huge opportunity for those that do get prepared.

We have our client’s January campaigns all built & scheduled by 20th December…

…so they can go live on the 26th Dec.

This means before we’ve come back into the office on the 2nd Jan…

…we’ve already been able to capitalise on 7 days of vastly reduced ad costs and vastly reduced competition.

Regardless… it’s not too late.

Taking massive action this week & cranking up your budgets will set your year off in very good stead.

Just to provide some evidence to these claims, here’s a few snapshots from some of our ad accounts comparing the 7 days after 26th Dec with the week prior…

I’ve been running ads now for over 6 years.

In that time, I have spent well over £18,000,000.

So trust me, when I say - ads are not the answer.

In fact I think ad only agencies are going to struggle in 2024.

So much needs to be in line in order for ads to work.

• Your offer.

• The copy.

• The creative.

• The CTA.

• The landing page.

• The form.

• The checkout.

• The story.

• The reviews.

• The communications.

• The tracking.

• The measurement.

And even with all of this…

…the ads need to be part of proper strategy that is working to drive your business to the place you want it to be.

It’s why BOTTERS. is a ‘Digital Growth Agency’.

It’s why we don’t just run ads.

We do everything listed above.

Because you can’t consistently deliver strong results without it.

So my advice for 2024: find yourself a growth partner who can help you nail all of these things.

It may be your internal teams.

Or it may be an external agency.

Just don’t launch some ads & pray they work…😉

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. I share more stuff like this on LinkedIn.

Feel free to connect with me here if you want.

Mega-Prompt of the Week 🤖

Evaluate your life with the Wheel of Life & then set goals

In the spirit of New Year's resolutions & goal setting…

…I wanted to share a prompt I created for my own personal reflection.

It uses the ‘Wheel of Life’ and allows you to score yourself on where you think you are at in the all the different areas of your life.

Based on your scores, it will then suggest goals & actions you can take to improve on your weak areas this year.

If you struggle with reflecting, or find it laborious… then this is for you!

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