🤖🚀 I let a client go last week...

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• ⏰ Discovering your Sacred Hours

• 👋 I let a client go last week

• 🍪 A cookie-less future is on the horizon

• 🤖 Mega-Prompt of the Week: Create Flawless Midjourney Prompts

Let’s go… 👇

I thought I’d start this week with a simple concept I love: Sacred Hours

Your Sacred Hours are the times of the day that you are:

1. Most productive

2. Least contactable

For me it’s 5.30am - 9am.

I make my morning productivity potion

(herbal tea, raw honey, salt, creatine… seriously delicious 😋)

Light some candles.

Headphones on. Tune in to Brain.fm.

And get to work.

All my important work & big picture stuff gets done in this time.

Sometimes, you have to let clients go.

Especially when they're misaligned with your core values.

At the end of the day… it's not just about the bottom line.

It's about respect and alignment.

I had to do this just last week, so I thought I’d share my approach & what I did…

1. Understand our values

Our business has a culture, a way of doing things.

If a client clashes with that, it can be detrimental.

This client clashed hard…

So I realised I must honor & fight for our values.

2. Assess the Situation

I’ve learnt that 9 problems out of 10 come down to a communication issue that can be solved with a phone call.

So I didn’t jump the gun & set out to speak to the client first.

Seeking to understanding where they're coming from.

3. Make a decision

Now I’ve assessed the situation… I get to decide.

a) Is there a clear misalignment here?

b) Is this client causing more harm than good?

c) What impact is this client having on my team members?

For me the answers were yes, yes, and huge.

4. Have the conversation

I believe these types of conversation should always be on the phone.

It’s easy to hide behind big words in an email.

But the lack of context can lead to situations taking unexpected turns.

So I scheduled a call and we jumped on.

My strategy for the conversation was simple: be honest & professional.

No one likes being fired… and the goal here was not to burn bridges.

So we had a swift conversation with dignity and professionalism.

After all, I also believe how you end a relationship can be just as telling as how you foster one.

5. Reflect

Reflect on the experience.

What can we learn from it?

We’re already improving your vetting process for future clients.

Focus on the clients who appreciate and align with your work.

Letting go can be liberating and a strategic move towards a more fruitful future.

A cookieless future is on the horizon...

I got asked the other week for my thoughts on the cookieless future we’re heading to…

Here's my take:

🍪 It’s time for a change…

Cookies have been at the center of digital marketing for decades.

They track user behaviour across the web & feeding our ad account algorithms.

Without them, we need to find new ways to personalise and measure effectively.

🍪 Privacy is important...

The push towards a cookieless web is driven by privacy concerns.

We must respect users' desire for control over their data.

🍪 The First-Party Data Gold Rush

Leads become gold.

Collect them through sign-ups, subscriptions, events, & any other interactions with your business.

I wholeheartedly believe those investing in lead generation now, will win in the future.

🍪 Do meaningful stuff with your leads…

Building direct relationships with your leads is vital.

But I foresee many struggling with this…

…as it’s a long, slow process where you don’t necessarily see any results for a while.

I predict those that commit to nurturing and engaging their leads will win.

🍪 New tech will swoop in & save the day

AI, machine learning, and innovative platforms will open up new ways to gather insights without invading privacy.

I’ve been saying this for years now…

But with the amount of ad revenue reliant on these platforms having good accurate data flowing into them…

…the level of R&D and innovation going on behind the scenes to find a new, better solution must be wild.

🍪 The Big Picture

It's not a threat; it's an evolution.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. Are we connected on Linked? I post something everyday… find me here.

P.P.S. I open up 1 slot in my diary each week to chat to a Hyper Growth Blueprint subscriber about their business.

You can book one here.

Mega-Prompt of the Week 🤖

Teach AI to Create Flawless Midjourney Prompts

This week’s mega-prompt makes using Midjourney - an insanely powerful text-to-image AI tool - an absolute breeze.

Prompting Midjourney can get quite complex…

…so this prompt teaches AI to understand all the variable that go into a Midjourney prompt - so you can quickly & easily start generating stunning prompts that produce stunning images!

Full credit goes to Tabitha, our Creative Director, for pulling this together!

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