🤖🚀 Important update on Meta Ads 😬

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🔥 Are entering a new era of advertising?

• 🎥 Why I’m all in on this type of ad…

• 📍 The Pendulum Theory

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

First off, I hope you had a nice Valentine’s weekend.

I spent it walking around the National Gallery soaking up some culture & creative inspiration.

After that… I tuned into Meta’s Q4 Earnings report.

Here’s some important things you should know if you utilise Meta, Instagram, or Whatsapp in your business…

Meta is FLYING

It’s at all time highs in terms of revenue (aka advertiser spend) and active users.

3+ BILLION people use either Facebook, Instagram or Whatsapp everyday.

“My customers aren’t on Meta….”

Yeah, okay mate 😅

What does this mean?

• Meta revenue goes up when people spend more on ads

• People spend more on ads when they are getting good results

I think Meta ads are entering a new prime era of effectiveness.

This is all thanks to several significant changes to the platform over the last couple years, namely…

• algorithm updates

• advertising model updates

• better data and tracking

• relaxing ad policies

• the growth of Instagram Reels

The big takeaway to me from the call however was the focus on Reels & short-form video.

I am betting big on Reels and portrait video ads.

This is where users are spending the most time AND its the most underutilised placement by the majority of advertisers.

So if you want to gain an edge in your market, the time to master Reels is now.

This earnings report sent me down a spiral of thinking over the weekend.

It made me reflect on the cyclical nature of advertising (& the world in general).

In this space the same 2-3 cycle happens…

• A new strategy emerges (webinars, VSL’s, Quiz Funnels etc)

• This new strategy works amazing well because

• People (like me 😅) start sharing what’s working

• More people start to adopt and use the strategy

• The market matures, the strategy starts to lose effectiveness

• A new strategy emerges

• The cycle repeats

This the Pendulum Theory.

How to Benefit from The Pendulum Theory…

1. Curate a network of people that create/identify the new emerging trends
   
   It’s easier than ever to tap into this knowledge through Newsletters, YouTube, private communities and Masterminds.
   

2. Capitalise on the new emerging trends, before they are mainstream
   
   This is hard, as it requires you to try something often without too much evidence it has already worked.
   
   For those willing to try, this is where HUGE business-changing outsized returns lie.
   
   (Like people paying £0.01 per click on Google Ads 20+ years ago)

3. Go back and try things that used to work really well 1-2 years ago

I continually find things that worked 2+ years ago ‘randomly’ start working again.

This due to the market moving on and people shifting to different strategies.

You might be sitting on a mountain of gold, that you can access by running a campaign or offer that worked a few years ago…

…might be worth a try eh?

P.S. Whenever you’re ready there’s 3 ways I can help…

• You can check out my YouTube channel where I break down the strategies that are working well for us right now in more detail.

• You can watch this video to learn how you could have a ‘Growth Engine’ built & installed into your business in the next 90 days.

• You can read my 2025 Growth Manifesto which explains my mission to scale our impact on cool businesses this year.

Mega-Prompt of the Week 🤖
The Tough Lovin’ Ad Copy Critique

Sometimes we all need a bit of tough lovin’.

Feed this prompt your copy and it will constructively critique it for you and make it better.

Enjoy 😄 

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)