🤖🚀 Why you should move faster (& how to do it)

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🤯 5 Lessons from The Entrepreneurs Odyssey

• ⚡️ What my #1 core value is…

• ⚙️ How to build a fast-moving marketing framework in your business

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

This week I am reporting in from Birmingham.

I’m at a two-day event called ‘The Entrepreneur’s Odyssey’.

Funnily enough, it’s being run by my dad & the premise of the event is to unpack his 21 year journey as an Entrepreneur & share the lessons he learnt on the way.

I must say… it’s quite a funny experience being sat in the audience.

Hearing stories about events & things that I was at when I was a child.

Now hearing them with new perspective & new context.

It’s equal parts interesting & surreal.

I thought I’d share my 5 favourite nuggets from day one…

1. You have to believe that your success is possible, if you want to succeed.
   

2. The way to win at business is not by focusing on the destination, but by enjoying the journey.
   

3. Relentlessly focus on building confidence, which I define as your ability to back yourself in stressful or unfamiliar circumstances.

4. Remembering that you will die is an important tool for making big decisions in life.
   

5. Simple things, done well, look good.

Today I want to talk about SPEED.

Specifically, the importance of building a fast moving marketing framework in your business.

I firmly believe that Speed = Money.

As I have worked with more & more businesses, one thing has become increasingly evident…

The ones that move fast & test quickly…

…grow a lot quicker and get more profitable than those that move slow & cautiously.

When you reduce the time between idea & execution… good things happen.

So today I want to share how we create this agile dynamic environment in our business…

…tackling the core 4 areas of running successful paid ads campaigns;

1. Creative production

2. Ad testing

3. Landing pages

4. Follow up

1. Creative production

When it comes to producing ad creatives… it’s important to understand the importance of volume.

Creating one ad and expecting it to work is like trying to find a needle in a haystack with your fist of straw.

The more you can test, the higher the probability you find winners.

We will typically create 20-30 creatives for a new campaign.

And it takes our team on average 3-4 hours to produce them all.

How?

• We focus on the core concepts we want to test.

• We create different hooks.

• We create different focus points.

• We create different colours.

We don’t overthink it.

We don’t over produce it.

We remember the goal of this testing is to identify some winning concepts as quickly as possible…

…and we can then invest time, effort & energy into things we KNOW work to make them even better.

2. Ad Testing

Now you’ve got creative… it’s important we test them quickly!

False belief: it takes many weeks & lots of money to test 50+ creatives.

Reality: you can do it in less than 48 hours for hardly any £’s

Here’s how we do it…

1. We set up rules to turn off our ads after they’ve received 1,000 impressions.
   

2. We measure Unique Click Through Rate (UCTR) to determine success.

It’s that simple.

And means you can test big volumes & move with serious speed.

3. Landing pages

I can’t understate how crucial having good landing pages are.

They really make or break whether you ads work or not.

Important prerequisite: choose a website platform/agency/provider that makes it incredibly easy for you to make changes!

Having a crazy custom coded website that takes 4 weeks to update a simple page is a brutal handicap to have on your business.

You need to able to make changes quick & easy.

Once you’ve got that on lock…

Here’s how we design high-converting pages with speed & ease…

• We design functionally.

Beauty ≠ Effective.

Functionality wins everytime.

• Design with the goal of not making your customer think.
  
  (If you have a team member in charge of your website, buy them this book… 👇 If they implement what they read - your conversion rates will soar)

• Always be testing.

We always have two versions of a page running.

This means every 2-3 weeks we make a change, and let it run.

And every 2-3 weeks our conversion rate gets a little bit better.

• Don’t be wed to it.

Be ready to scrap it all & change it quickly.

Trust me, it’s for the best.

4. Follow up

The final area is follow up.

This is an area that is not synonymous with testing quickly.

It tends to be an area that people create and then ‘set & forget’…

But it can be a real goldmine where more often than not a few simple changes can cause a huge uplift in your sales.

How we test & improve this with speed…

1. We map this out visually.

In my experience it’s super helpful to have a visual map of your automated follow up.

This removes the friction of digging around your CRM and means you can quickly get a useful topline view of what’s going on.

2. We measure the effectiveness every few weeks

Any good CRM should make it easy to check the stats.

We carve out time to look & see what’s working.

And identify any emails or steps that are acting as a constraint.

3. We make simple tweaks, and get things going.

Once we’ve found a constraint in the follow up…

…we focus on improving it through enhancing the clarity.

We don’t spend days or weeks plotting or planning.

We rewrite it quickly with a focus on maximum simplicity.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. I share more stuff like this on LinkedIn.

Feel free to connect with me here if you want.

Mega-Prompt of the Week 🤖

Create 21 new ad creative ideas based on the 7 types of customer pain

This is a mega-prompt that will get you off the creative stumbling block…

…give it your ICP, product/service details, and your offer…

…and it will generate 3 direct response creative ideas for each of the 7 types of customer pain.

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)