The Hyper Growth Blueprint
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My 2025 Lessons in Marketing & Sales

My 2025 Lessons in Marketing & Sales

The Hyper Growth Blueprint.

Elliott Botterill
December 22, 2025

Read time: 3 mins…

Howdy folks,

Last week I spent 2-hours lifting the cover on the EC Marketing Machine - sharing my key marketing & sales lessons from 2025.

Thanks to those that joined me.

For those that couldn’t, here’s what I shared…

The 5-step value ladder we use that can transform your business [14:04]
How £1.15 million marketing spend generated over 89,000 leads and 6,600 sales calls. [16:32]
The crucial difference between procedural knowledge and the AI-generated 'slop' flooding the internet. [17:54]
Why embracing your failures is the secret to unlocking massive success. [18:55]
The counterintuitive reason why 'free' might be the most expensive word in your marketing vocabulary. [20:11]
How to identify and eliminate the 'silent killer' of your marketing funnels. [22:58]
The shocking truth about why your 'perfect' marketing funnel might be failing. [24:15]
The single most important question to ask yourself before you spend another penny on marketing. [26:10]
Why the 'old-school' webinar is still the most powerful sales tool in 2025. [27:30]
The simple trick to turn a cold audience into paying customers with live webinars. [29:05]
How to use AI to build a high-converting landing page in just 5 minutes. [33:05]
The 10-80-10 principle for using AI to create authentic content that stands out. [36:39]
The secret to breaking free from 'overconsumption' of information and finally taking action. [39:01]
How to crack cold marketing for your high-ticket offers and scale your business. [41:40]
The simple mindset shift that will help you create a flood of new, high-quality video ads. [01:16:00]
How to use Gamma to create stunning sales assets that close deals faster. [01:17:30]
The surprising reason why starting a podcast in a saturated market is a brilliant move. [01:21:01]
The game-changing app that will ensure you never lose another million-dollar idea. [01:36:43]
The one ridiculously simple weekly question that can dramatically improve your life and business. [01:38:34]
My key focuses for 2026 that I hope will drive exponential growth. [01:41:06]
How to use custom AIs to create a personalised experience for your customers. [01:41:50]