🤖🚀 3 Lessons from Batman

The Hyper Growth Blueprint.

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

  • 🦇 3 epic lessons from Batman

  • 📊 Why you need more PROOF

  • 🤖 Mega-Prompt of the Week

Let’s go… 👇

Last week I went to see Batman.

Not the film…

…the ‘Unmasked’ Exhibition that’s currently in London.

Bottman, defender of Stratford City

I f*ckin’ love Batman.

I like him because he’s just a regular dude.

Inspired by personal tragedy to bring justice to his city.

With no superpowers.

Just the will to act.

He also has some seriously deep and epic quotes that I think are extremely pertinent for Business Owners.

"It's not who I am underneath, but what I do that defines me."

Batman Begins, 2005

Growing a business is stressful & demanding and doesn’t always feel good.

However it’s the actions you take despite how you feel that matter.

"All men have limits.

They learn what they are and learn not to exceed them.

I ignore mine."

Batman: Knightfall, 1993

Batman did not give a f*ck what people thought about him and his goals.

He just went out there and did ‘em.

Why do you?

"Our greatest glory is not in never falling, but in rising every time we fall."

Batman Forever, 1995

In business, things can and will go wrong.

  • Ads will bomb.

  • Landing pages will break.

  • People will let you down.

And that’s okay.

It’s how you deal with it AND what you learn from it that matters.

Why you need more PROOF to win in today’s market

I stumbled across this website the other day & was blown away.

It was a simple design… and they had tons of proof plastered all over their website.

Note the before & after stats.

I thought it was awesome.

In today’s market I think proof is more important than ever.

In fact, I’d go as far as saying building an undeniable stack of evidence that your ‘thing’ works is one of best way to improve the effectiveness of ALL your marketing.

Here are my 12 favourite types of proof, ranked in order of magnitude based on their impact:

  1. Real statistics from your business

  2. Video case studies

  3. Science-backed claims

  4. Before & after pictures

  5. Video testimonials

  6. Influencers & celebrities

  7. Written case studies

  8. Certifications/accreditations

  9. Awards

  10. Trustpilot & Google reviews

  11. Affiliations with institutions/governing bodies

  12. Written testimonials

The fun one I want to focus on is: Real statistics from your business

Most businesses are sat on some unbelievable stats that they don’t even realise.

I was reminded of this in a Mastermind a couple weeks ago…

We were critiquing an Estate Agents new website & their positioning.

After a few probing questions from the group…

…it came to light that since they started the business they had sold over £1 Billion worth of houses.

Not too shabby!

And a seriously good stat about the business that can be used in their marketing (whilst easily being backed up by evidence).

I wonder what epic stats you have lurking in your business? 😎

As always, I hope you found this useful.

To your success,

Elliott ✌🏼

P.S. Whenever you’re ready, there’s three ways I can help:

Mega-Prompt of the Week 🤖

The Business Statistic Scraper

Use this prompt to train AI to ask you specific questions about your business.

It will present back to you some impressive statistics about YOUR business that you can then use across your marketing 😃 

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)

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