🤖🚀 People are crying out for this....

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🇺🇸 2 reasons I’m excited this week…

• 📈 1 very interesting chart

• 🏆 Why authenticity is gold

• 🤖 Mega-Prompt of the Week: The Ultimate Proof-Reader

Let’s go… 👇

It’s an exciting week for two reasons:

1. I am off to Austin, TX for a 2-day Mastermind

This means a few days of expanding my mind & having my beliefs challenged.

All whilst soaking up the Austin vibes & pumping myself with BBQ meat & pecan cobbler.

2. We have entered the final month of Q1

2024 is moving quickly.

As we crash into March, I start to reflect on our Q1 goals that we set.

The good - we are way ahead on our new business targets.

We’re now not taking on clients until May/June.

The bad - we’re a little behind on a big internal project.

We made big progress on it in Jan, but then I let it fall into the background as we prioritised client work.

An easy mistake to make… but still no excuse.

It’s served as a good reminder that as a business owner I have to be the driving force that treats our internal projects with the same vigor and gusto as our client work!

This chart shows the Cost to Acquire a New Customer from an index of business.

It shows the last 12-months (green line) vs the 12-months prior (blue line).

One thing is clear: it’s getting MORE expensive to acquire new customers.

Why?

You’ll hear most people shouting about…

- Economic factors
- Market saturation
- Increased ad blocking
- Increased competition
- Rising cost of keywords
- Shifts in consumer behavior
- Ad quality and relevance issues
- Regulatory changes and privacy concerns
- Changes in advertising platform algorithms

These may be playing a small part - for sure.

But I think there’s another reason…

I think it’s because most businesses ads are 💩.

All it takes is a few minutes scrolling on your social media app of choice…

…and you’ll be hit by a barrage of very similar, generically written, pushy sales ads.

Why is this?

Here’s my theory…

A few years ago, Meta & Google once dominated the advertising landscape.

Now other platforms… like YouTube, TikTok, Twitch, Disney+, Prime Video have exploded in popularity…

…resulting in the same pool of eyeballs and attention being split across more avenues.

Less Eyeballs = Less Effective Advertising

Less Effective Advertising = Less Ad Dollars Spent

Less Ad Dollars Spent = Less Profit For Ad Platforms

Less Profit For Ad Platforms = Disgruntled Executives & Shareholders

So… it’s become a battle for these platforms to try and get more people spending more money on their ads, so they can try to revive their profits.

Their solution?

Simple - make it really easy to set up & run ads.

In an attempt to encourage more businesses to start running ads, Meta & Google alike have tried to make the process as quick & simple as possible.

They’ve released a plethora of AI driven updates, simplified user interfaces, and automated ad campaigns you can set up in less than 5 minutes.

Whilst I am all for lowering the barrier to entry for advertisers…

…it leads to one unavoidable truth…

Most of the ads that businesses are running have been written by generic AI or had very little thought put into them.

Which is where the opportunity lies for you and me, dear reader…👇

In a world of hyper-selly ads… we can stand out by being authentic & self-aware.

Authenticity is the currency of champions.

And it’s something I sense consumers have a growing appetite for.

People are growing numb to the same old sales puff and hyperbole that most brands promise & plaster all over their ads.

And instead they are flocking to those who are real.

• Those that know they don’t solve every single problem you have.

• Those that know they can’t make you a millionaire overnight.

• Those that use humility to show they are self-aware.

We’re launching a number of tests for our clients this week - all around being self-aware & authentic.

What does it actually mean to be self-aware & authentic?

• Being honest

• Talking about facts

• Calling out your flaws

• Recognising legitimate objections

Why does being authentic work?

• It stands out

• It builds a huge amount of trust

• It gives the buyer a sense of control

No one likes to be sold to, but they love to buy.

I’ll report back once we have the data on our new authentic ads…

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. Are we connected on Linked? I post something everyday… find me here.

P.P.S. I open up 1 slot in my diary each week to chat to a Hyper Growth Blueprint subscriber about their business.

You can book one here.

Mega-Prompt of the Week 🤖

The Ultimate Proof-Reading Prompt

Gone are the days of relying on your team to proof documents & text…

Paste in any text & this prompt:

1. Highlights any spelling errors

2. Spots any grammatical errors

3. Identifies redundant sentences

4. Assess your choice of words

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