🤖🚀 Read this if your offer is not working

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🎰 A surprising story about the Monte-Carlo Casino

• 👎 Why your offer might not be working

• 🕵🏻‍♂️ 3-Step Framework to nail your ICP

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

I just returned from a very brief 48-hours in Nice.

Whilst I was there, I took a trip to Monaco to visit the famous Monte-Carlo Casino…👇

I learnt that the reason the casino exists was because Monaco’s economy was...

…how shall I put this…

…f**ked 😅!

And the Royal Family thought it would be a big enough tourist trap that it would literally drive enough revenue to save their economy.

Turns out… they were correct.

In fact it was so successful, the revenue generated was enough for Monaco to cut all of its taxes of its residents.

(Fun fact: residents of Monaco are NOT allowed to gamble there…!)

It’s easy to see why when you visit - it’s truly one of the most grand buildings I’ve ever seen.

Now I would describe investing millions to build a casino, in the hope it will save the economy as one heck of a ballsy move.

But it paid off… and then some.

Fortune really does favour the bold.

In fact, it made me think about some of our best performing ad campaigns ever.

The kind that you feel a little nervous about actually putting out to the world.

Let me tell you… nothing kills your ad performance quicker than a boring offer.

And on the flipside… nothing turbocharges your ads MORE than an epic offer.

But where I see people go wrong with their offers is not always with the “stuff” they put in it…

…instead they are not 100% clear on WHO their offer is for.

Or they create an offer that serves too many people…

…and thus they fall into the trap of ‘trying to appeal to everyone, end up appealing to no one’.

Once you really understand the WHO you want to serve, then making a big bold offer becomes much easier.

Here’s how we do it in my business…👇

I learnt this framework from Ryan Deiss and it’s served us incredibly well.

It has three stages:

1. Their Before State

2. Their Inner Psyche

3. Their After State

When it all comes together it looks like this…👇

1. Their Before State

This is where we understand their current position BEFORE they have encountered you and your solution.

What is their life like right now?

How are they feeling?

What’s their average day like?

We have to understand this if we want our offer to resonate.

2. Their Inner Psyche

This is what is going on in inside their head.

Who is this person? Who old are they? What job do they have?

What previous actions have they taken?

What are their key purchase drivers?

What are their biggest frustrations?

Understanding this helps us position our offer more effectively.

3. Their After State

This is what their life will be like AFTER they buy your solution.

How does their life change?

How do they now feel?

What’s their average day like now?

This is critical as it’s the transformation your offer delivers.

As remember, no one wants to buy a thing, they want to buy the transformation the thing delivers.

Of course… we have a prompt that creates this for us, which you’ll find in this week’s Mega-Prompt of the Week 😄 

P.S. Whenever you’re ready, there’s three ways I can help:

• If you want some more free content, check out this video: CEO Day in the Life: Monthly Team Meetings

• Watch this free video where I breakdown the 9-step system we used to generate over £59million in revenue for our clients last year.

• Not sure what your current constraint is in your business? Book a 1-1 call and we’ll figure it out for you 🙂 

Mega-Prompt of the Week 🤖

The ICP Creator

Use this prompt to create your ICP based on the framework I shared above 🙂 

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)