Read time: 4 mins…
Welcome back folks 🫡
This week’s Hyper Growth Blueprint covers:
👨🎤 Why WWE are elite level marketers
🥵 Why your ads might be expensive right now
💎4 ways to make turn Q4 into a huge opportunity
🤖 Mega-Prompt of the Week
Let’s go… 👇
Last night I went to see the WWE live for the first time…
I’m not a crazy wrestling fan…
In fact it was only after watching Mr McMahon on Netflix that I had an itch to go.
I have to say, they put on quite the show.
Crazy intro music
Ridiculous arguments
Surprise stars bursting in
Steel cage match dropping in
Every ‘bout’ is for some kind of championship
After seeing it live I appreciate how expertly planned every single moment is…
…designed to keep your attention on tenterhooks until the main event.
As a marketer I tip my hat because these guys get it.
Brace for Impact
It’s that time of year again…
Halloween
Black Friday
Christmas
And an extra treat for this year… the US Elections!
Looking at data from an index of 100’s of Meta Ads Accounts, we can see that the last 3 weeks CPM’s have been about 34% higher compared to the same time last year…
…and based on the spike around November last year… they are going to keep going up in the short term.
What does this mean?
It means if you stay running the same ‘business as usual’ campaigns then you should anticipate a slight drop in performance.
But on the flipside… this time of year is equally matched with people’s appetite to buy & spend money.
Which should still make it a huge opportunity for you regardless of what industry you’re in.
Here’s how I plan to make the most of it…👇
How to turn Q4 into a Mega Opportunity…
When everyone zigs, zag
Chances are people in your space will all be running very similar bog standard offers.
Take this as an opportunity to create your own ‘Blue Ocean’.
By that I mean create an offer or promotion that is distinctively unique.
Use the license to test wild offers
During this period crazy offers are expected.
Use this license to test yours without fear of disrupting your core customer base.
Don’t make assumptions
Don’t start turning off your campaigns if they are still working!
Resist the urge changes like this because of assumptions you hold (or because of something you read in a newsletter!).
Only start turning things off if you see the data in your account indicating that’s a good idea.
I know plenty of businesses that cruise through this period with literally zero need for changes…
Plan for January
My favourite time of the year for advertising is January.
This is because all this ‘inflation’ ends and ad prices drop.
Plus people are in the ‘New Year, New Me’ spirit.
So get your campaigns and plans for then in the diary now.
As always, I hope you found this useful.
To your success,
Elliott ✌🏼
P.S. Whenever you’re ready, there’s three ways I can help:
I just posted a video: How we make Online Info Businesses $10k/day
Watch this free video where I breakdown the 9-step system we used to generate over £59million in revenue for our clients last year.
Not sure what your current constraint is in your business? Book a 1-1 call and we’ll figure it out for you 🙂
Mega-Prompt of the Week 🤖
The WWE Wrestling Intro for you & your business
I’ll admit, I had a bit of fun with this one… 😅
Feed this prompt your name & business… then sit back and enjoy as it transforms you into a wrestler (complete with wrestling name & catchphrase!)
(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)
