🤖🚀 I saw Steven Bartlett & this is what he said...

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🤝 I went to see Steven Bartlett…

• 🧠 6 quick lessons from the Dragon 🐲

• 🔎 How to Increase Google Ads CVR in 3 simple steps…

• 🤖 Mega-Prompt of the Week: Write more compelling copy using the RICE Framework

Let’s go… 👇

Last night a few team members & I went to see Steven Bartlett…

He was on very good form.

For over 3 hours he distilled some of the wisdom he has learnt on his journey…

…and despite being crammed like sardines in a sweaty Westminster Hall, I took a lot away from it.

1. Sweat the small stuff
   
   Details matter… a lot.

2. You have to piss people off
   
   You have to piss off 80% of people to turn on 20% of them.
   

3. Ask for things more successfully by using the RICE Framework
   
   R = Reward

   I = Ideology

   C = Coercion

   E = Ego

   
   (The Mega-Prompt of the Week goes into more detail for you here 😉)

4. The more you fail, the more you will succeed
   
   So build a business that champions experimentation & celebrates failure.
   

5. As a founder/CEO - your #1 focus should be recruitment

   
   How can you find & bring A-Players to join your team?
   

6. Ask yourself Who? Not… How?
   
   Most businesses die by spending too much time trying to figure out how…
   
   …instead of finding the who that can do it for them.

In other news… across the market people’s Google Ads Cost to Acquire a Customer is steadily rising so far in 2024…

So today I want to share an incredibly quick & easy way that you can counter this immediately…👇

How to Personalise your Google Ads Landing Pages to Drastically Increase Conversion Rates & Lower Your CPA in 3 simple steps…

Step 1: Choose the landing page you send your Google Ads Traffic to…

Step 2: Add in a UTM parameter onto the page

Step 3: Add in the UTM you have put on the landing page into your Google Ads Final URL Suffix

The Results?

If the UTM is missing, the parameter you added on the page won’t show…

If the UTM is there, your page will dynamically pull it through and you will now have a hyper-personalised landing page!

Super simple. Super effective.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. Are we connected on LinkedIn? I post something everyday… find me here.

P.P.S. I open up 1 slot in my diary each week to chat to a Hyper Growth Blueprint subscriber about their business.

You can book one here.

Mega-Prompt of the Week 🤖

Use the RICE Framework to create compelling writing

This prompt utilises Steven’s RICE framework to craft an exceptionally compelling piece of copy.

Use it for ads, emails, speeches - whatever you fancy - and watch a beautifully constructed piece of text appear that appeals to your customers or colleagues on 4 deep levels.

Enjoy 💪

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