Read time: 4 mins…

Welcome back 🫡

This week’s Hyper Growth Blueprint covers:

• 🥐 The Mega-Croissant

• 🦠 A simple viral strategy

• 🧠 The BOTTERS. 2023 Hall of Fame

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

Those that know me, know that this year I developed a crippling croissant addiction.

This weekend I took it to a new level by getting my hands on a mega-croissant.

This thing was huge. And delicious.

The Croissant XXL (as it’s officially called) is the genius invention of Philippe Conticini.

It’s £25 & you have to order it online.

You then pick it up from one of their 3 stores that they have in London.

Putting my love for croissants aside for one second…

…what they have done is incredibly smart & we can all learn from it.

You see I discovered this after being sent a link to a TikTok…

…where you won’t be surprised the ginormous croissants were going viral.

Philippe Conticini took a simple overdone thing (the plain butter croissant)…

…and literally just made it massive 😅

Now hundreds of people (like me) travel pretty long distances to get their hands on it.

It’s a very simple, highly effective strategy to generate new customers.

Which made me think about the things that we’ve done this year that have worked really well…

…and thus the idea for this newsletter was born… 👇

The BOTTERS. 2023 Hall of Fame

A.K.A the 4 things that worked the best for us this year when it comes to getting more leads & sales.

1. 🤯 Pattern-interrupt Ads

2. 🎨 Dynamic Creative

3. 🤖 AI Personalised Follow Up

4. 🧐 Curious Questions

1. 🤯 Pattern-Interrupt Creative

This first thing is nothing new…

…but it has been more powerful for us this year than ever.

Pattern-interrupt creative revolves around a simply philosophy:

‘Make ads that don’t look like ads’

The more your ad looks like a regular post…

…the higher the chances of someone stopping & checking it out.

Here’s 3 of our most effective styles from this year for you to swipe…

🥸 The Hand-Written Note

🥸 The Red Circle

🥸 The Simple Selfie

These types of creatives are incredibly quick to produce, cost nothing, and typically outperform most ads that are properly designed & polished.

We will absolutely be doubling down on them in 2024.

2. 🎨 Dynamic Creative

Things in advertising change fast…

How fast?

Well here’s a snap of me speaking to a virtual audience of 1,200+ business owners back in 2020 about dynamic creative in Facebook Ads…

The gist of my talk was DO NOT use the dynamic creative options because it’s a waste of money.

Well… in 2023 we have completely U-turned and now dynamic creative has become a core part of our ads strategy.

Our methodology for using it has enabled us to reduce our CPA’s by 50%.

The key is: only fuel dynamic creative with proven winning ads.

If you fill it with lots of untested creative…

…you can expect some pretty random results.

3. 🤖 AI Personalised Follow Up

This is one of the easiest, simplest, and most effective ways to start using AI in your business to immediately drive better results.

I love it so much I have spoken about on stage THREE separate times this year… 😅

The premise is simple: use AI to automatically create personalised emails to send out to your new leads.

by injecting one or two lines of personalised text…

…we add enough magic to create the façade that it was genuinely written by a human.

The net result = 115% higher response rates.

We do this by creating simple flows that trigger when a new lead is created.

We do it via Make.com or Zapier… & more recently within GenieAI.

4. 🧐 Curious Questions

Time for quick quiz…

Out of these two messages… which one do you think is most likely to get a response?

Message A is what a lot of businesses are guilty of.

When a new lead comes in they word vomit all over them and ask for the sale immediately.

This is the business equivalent of asking someone to marry you on a first date.

You need to conversate first.

And the best way to do that is to ask simple curious questions in the first touch points you have with new lead.

“I’m curious… what kind of project are you working on?”

“I’m curious… are you planning any events this winter?”

“I’m curious… what’s the biggest challenge in your business right now?”

Get rid of the hard sell & switch to a friendly email with a curious question & I guarantee you’ll start getting more responses, and as a direct result more sales.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. I share more stuff like this on LinkedIn.

Feel free to connect with me here if you want.

Mega-Prompt of the Week 🤖

Amy’s Maslow’s Hierarchy of Need Copywriting Prompt

Amy is our Paid Social Expert here at BOTTERS.

She loves Maslow (remember that guy & his hierarchy from school?)

She turned his famous Hierarchy of Needs Theory into a prompt that creates ad copy specifically focused on each of the different stages of the pyramid.

SPOILER: It works ridiculously well & some of our current best ad copies we have running are from using this.

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