Swipe this profitable ad style

Read time: 4 mins…

Hello & welcome back 🫡

We've just discovered something that's completely changed how we approach video advertising.

And it's probably the opposite of most agencies and guru’s are telling you to do.

We're ditching expensive video production and switching to selfie-style ads.

Not because we're cutting costs…

..but because they're outperforming everything else.

Last month, our best-performing ad creative was a 47-second iPhone selfie that we recorded walking around Lake Como…

Meanwhile, the professionally shot video we tested in the same campaign?

Burnt through cash with little return.

Allow me to explain…👇

Why selfie-style ads are dominating right now

This isn't just a fluke.

There are three specific reasons why selfie ads are crushing polished content…

1. Instagram Reels is dominating as a placement.

That's where the most available ad impressions are right now.

And Reels users expect authentic, unpolished content.

When you drop a Hollywood-style production into someone's Reels feed, it sticks out like a sore thumb.

2. The Meta Andromeda update has fully rolled out.

This means we now need huge amounts of creative in our accounts.

Different messaging, different visuals, constant variation.

You simply can't afford to spend £5k on every piece of creative when you need to test 50+ variations per month.

3. It's a pattern interrupt.

The best ads don't look like ads.

When someone's scrolling through authentic selfie content and sees your authentic selfie ad, their brain doesn't immediately throw up the "this is an advertisement" defence mechanism.

But here's the thing… there's a right way and a wrong way to do selfie ads.

Most people think they can just point their phone at their face and start talking.

That's how you waste money and look unprofessional.

Here’s what to do instead…👇

The complete selfie ads playbook (yours free)

I've spent the last three months testing every aspect of selfie-style advertising.

What works, what doesn't, and why.

I've documented everything in a complete playbook. And it yours 100% free.

This isn't theory.

Every strategy in this playbook has been tested with real money on real campaigns.

Some of these insights cost us thousands of pounds to learn.

Normally, this kind of intel stays locked away in our Inner Circle.

But since you're part of the Hyper Growth Blueprint community, it's yours completely free.

Talk soon,

P.S. After you've tested a few selfie ads, reply and let me know how they perform.

I'm always curious to see how these strategies work across different industries and business models.

Plus, if you get stuck on anything, just ask - I read every email.