🤖🚀 The £3,000 tuna that saved this business...

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🍣 How a £3,000 tuna saved this business

• 😤 A warning to avoid this brutal mistake

Let’s go… 👇

On Friday, I watched a Japanese chef slice open a 200kg bluefin tuna with a samurai sword.

Then they handed me a spoon and said "dig in."

(Yes, I ate raw tuna straight from the carcass. Yes, it was incredible.)

But here's the interesting story...

This restaurant opened in May.

When we first visited a few weeks in, the food was spectacular.

The ambience was perfect.

The service was flawless.

BUT… the place was practically empty.

I'd seen this story play out before...

Its predecessor - equally amazing - closed within 18 months.

Great food + no customers = shuttered doors.

But Friday night with a giant tuna?

It was a different story. Not a single empty seat.

People filming every slice.

Instagramming every moment.

The £3,000 tuna ceremony wasn't just dinner - it was an event.

And events get attention.

Here's what kills me about restaurants (and most businesses):

They think great products sell themselves… they don’t.

You know what sells?

Stories.
Experiences.
Reasons to tell your mates.

That tuna didn't just feed 50 people.

It created 50 marketers.

Every iPhone video was an advert.

Every Instagram story was a testimonial.

Every "you'll never guess what I did last night" was a referral.

Here’s a brutal truth I’ve observed over my short career in business:

Most businesses die from obscurity, not competition.

They're not bad. They're invisible.

They treat marketing like a luxury expense instead of oxygen.

They think paid ads are "pushy" and content is "showing off."

Meanwhile, their brilliant product sits in an empty room, waiting for customers who'll never come.

In 2025, your Instagram is your shopfront.

Your ads are your foot traffic.

Your content is your word-of-mouth.

Skip them at your peril.

That Japanese restaurant learned something vital:

The most important job isn't making great food…

It's making sure people know you make great food.

One brings satisfaction.

The other brings survival.

Stop whispering about your brilliance.

Start slicing open some metaphorical tuna.

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