🤖🚀 The 4-Step Testimonial Playbook

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• ⛳️ 3 lessons from Golfing w/ 22 Business Owners

• 🔥 The 4-Step Perfect Testimonial Formula

Let’s go… 👇

I just returned from the annual Entrepreneurs Circle golf trip.

22 Business Owners flew out to the Camiral resort in Girona for a 3-day Golf tournament.

(Seriously beautiful resort - I could not recommend highly enough.)

It was brilliant.

Despite the fact I missed 3 putts on the 18th hole to lose the match… 😅

In between golf, it was interesting picking everyone’s brains on how business is.

A few recurring themes cropped up from my conversations…👇

• There’s plenty of opportunities now, and there always will be.
  
  The skill is in understanding which ones are the right opportunities that actually get you closer to the type of business you want to run.
  
  Which does not necessarily mean the most revenue/profit - but time and sanity.

• People need help IMPLEMENTING stuff more than ever.
  
  There’s an abundance of information, but also distraction.
  
  Services & tools that help people get stuff done will grow increasingly important.
  

• Finding, hiring & retaining key staff is a consistent challenge.
  
  The businesses with great leaders, culture and people can thrive no matter what the economy is doing.

  
  BUT it’s increasingly hard to find them & keep them.

  
  The good news is… the things that are hard are also your biggest opportunity to get ahead - because most people neglect the hard things.

How to Gather Perfect Testimonial Videos
that will make your ROAS go nuclear

Alex Hormozi’s team analysed their 50 top performing ads of all time.

43 of them were testimonial videos.

This is a trend we have seen across our own accounts as well.

Here’s our 4-step playbook on how to gather killer testimonials that will explode your advertising results…👇

1. Ask at the RIGHT Time

When you choose to ask someone for a testimonial massively impacts both the quality & volume of what you will receive.

The key is to look at your customer journey and identify the “Moments of Maximum Satisfaction”

Here’s three we look for…

• Right after a big win
  Ask just after your customer experiences an obvious positive result (e.g., successful launch, hitting a goal, resolving a major pain point).
  

• Upon completion
  Right after you’ve delivered your product/service when their excitement is high.
  

• After positive feedback
  If a customer sends you an email or message raving about your service, reply with thanks and a request for a testimonial.

There’s a deep psychological reason behind this…

Asking when emotions are high is critical as it leverages the “peak-end rule”.

This is where us humans remember and recount experiences based on peak moments and the ending.

Making the ask at these points results in genuine, passionate testimonials.

2. Make it REALLY easy for them

The worse thing you can do is make the ask without giving them any clear instructions on what to do.

Less friction = more responses.

The best way to eliminate barriers here is to use a tool that makes it easy.

I like Senja - because I can send them a link that enables them to record a video on any device in 60 seconds with next to no friction.

It also enables you to prompt them on what to say, which is another critical step…👇

3. Tell them what to say

We don’t tell them to read a script…

…but we give them a crystal clear example of what an ideal testimonial looks like.

This gives them a ton of inspirations, reduces the friction of them having to ‘think’ too much, AND makes it very likely that you’ll get a great testimonial.

Here’s the formula I like to use:

1. Introduction (who they are & what they do)

2. What was their situation and pain BEFORE they found us?

3. How did they find us?

4. What were they sceptical about when they initially found us?

5. How has their situation changed after working with us?

Simple. Short. Effective.

Here’s how it all comes together…👇

"Hi, my name is ________, and I’m a ________ at _________.

Before I found [Your Business Name], I was struggling with ________.

I discovered [Your Business Name] through ________, and at first I was a little unsure about ________.

But after working with them, things have really changed: now ________.

What I love most is ________."

4. Incentivise Them

Most mornings I wake up. Go to the gym. And take my dog for a walk.

I tend to walk to my favourite coffee shop.

They have a sign with a QR code on the window asking to leave a review.

Despite going literally hundreds of times, I never left a review.

Not because I had a bad experience - I love this place - but because I never had an incentive.

Until one morning, the guy serves me my coffee.

But this time he reached over with a card in his hand.

He said:

“I hope you love your coffee sir.

I was wondering if you do, would you be against leaving a Google Review for us?

If you’re genuinely happy with my service & what we do… it would mean the world to me - especially if you mention my name in the review as the management track it every week”

Guess what I did immediately!

Left a glowing review…

Most people need an incentive to take action.

Yes, this can be a reward, bonus or gift of sorts.

But sometimes the best incentive is to just let them know why it’s so important to you in a genuine and sincere way.

Reciprocity and recognition are strong motivators.

People like being acknowledged and feeling they’re giving back.

So that’s the playbook.

1. Ask at the right time

2. Make it easy for them

3. Tell them what to say

4. Incentivise them

Then get them added into your ad account & enjoy the results…

• You can check out my YouTube channel where I break down the strategies that are working well for us right now in more detail.

• Watch this 12-minute video to learn the 9-steps to Building your Own Hyper Profitable Growth Engine.

• Swipe my playbook on “How to use A.I. to INSTANTLY start converting 156% MORE LEADS by sending this ONE simple email.”

Mega-Prompt of the Week 🤖
Create the Perfect Written Testimonial

Use this prompt to create a perfect example of a testimonial that you can then use to share with your customers.

Enjoy… 😎