🤖🚀 The 8 Commandments of Nose-Biting Headlines

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 📊 I posted 31 times & this is what I learnt…

• 😬 The 8 Commandments of Nose-Biting Headlines

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

I’m a noob when it comes to ‘personal branding’.

But I recognise its importance and impact…

So this year my focus is to transition from noob to novice.

To start, in January I posted every single day on LinkedIn.

My strategy was to begin to rebuild the habit of writing & posting useful stuff daily.

These were the results…

• I gained around 100 followers.

• I averaged 748 views per post.

• I drove nearly 500 people to my profile.

I don’t need to tell you these are not particularly groundbreaking numbers…

But we all have to start somewhere.

Here’s what I learnt:

🧠 Story-based posts (like this one) generated the most views (2.4k vs average of 798)

🧠 Posts about my business & team (like this one) generated the highest engagement rate (3.14% vs avg. of 2.16%)

🧠 Every single one of my highest performing posts had an image in it

🧠 My most viewed post had below-average likes, comments, and engagement rate…

What I’m changing this month:

• I am posting LESS and focusing on higher quality. Target is 3-4 posts per week.

• I am focusing on sharing stories & evidence, rather than ‘how to’ posts.

• I am posting pictures every time.

Hopefully I’ll beat those numbers in Feb.

Anyway… it’s time to get into the good stuff…👇

Amen to that Gary.

When it comes to Meta Ads in particular, there is a huge opportunity to gain an advantage by having a nose-biting headline.

Get this right and you’ll drive up your click through rates, and get more people through your funnel without having to spend a penny extra.

Here are the rules I created that we use internally…👇

🏛️ The 8 Commandments of Nose-Biting Headlines 🏛️

1. They should be no more than eight words.

2. They should use powerful language.

3. They should focus on driving action.

4. They should be slightly unusual and eye-catching.

5. They should use specific numbers where relevant.

6. They should spark curiosity and intrigue.

7. They should provide clear instructions and next steps.

8. They can also ask questions.

P.S. Whenever you’re ready there’s 3 ways I can help…

• You can check out my YouTube channel where I break down the strategies that are working well for us right now in more detail.

• You can watch this video to learn how you could have a ‘Growth Engine’ built & installed into your business in the next 90 days.

• You can read my 2025 Growth Manifesto which explains my mission to scale our impact on cool businesses this year.

Mega-Prompt of the Week 🤖
The Nose-Biting Headline Generator

You guessed it… this prompt will create 15 headlines for you that follow the “8 Commandments of Nose-Biting Headlines.”

Enjoy 😄 

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