🤖🚀 swipe these 'lazy' ads

Read time: 4 mins…

Howdy,

Today’s Hyper Growth Blueprint covers…

• 🇯🇵 The Ancient Japanese Art of Kintsugi

• 🤳 Swipe this top performing creative style…

Let’s dive straight in…👇

We all want to hide the ‘cracks’.

In Japan, they do the opposite.

Last week I went to a ‘Kintsugi’ workshop.

Kintsugi is the art of repairing broken pottery with lacquer and gold.

Turning the fracture into the feature.

We all have cracks in our businesses…

• The campaign that flopped

• The ad that didn’t work

• The lead that didn’t get followed up with

• The quote that went out too late

• The bad hire…

As long as you have a business, it will have cracks.

And that’s okay.

Because every crack is an opportunity.

And it’s your job to spot it. Learn from it. Fix it.

The gold is the system you build so it doesn’t break the same way twice.

My rule: every “crack” becomes a playbook, a metric, and an owner.

If it’s fixed, we share it with the team.

If it’s not, it’s our top constraint until it is.

Imperfection isn’t the problem.

Not learning and taking action on the imperfection is.

Our best performing ads right now are selfie videos.

Shot on an iPhone.

No studio.
No edits.

Just phone in hand, talking to camera.

They’re winning by a mile because they look exactly like what people already chose to see in their feed.

That’s the pattern interrupt: not louder… more native.

When everyone else is shouting with glossy production, your “could-be-a-friends'-story” clip slides in and steals the scroll.

This is great news for you and me because it requires so little effort.

Which means it’s easier than ever for us to create a larger volume of this style of ads.

Less gear.
Fewer cuts.
Faster output.
More tests.
More winners.

The platform rewards what people engage with.

People engage with stuff that feels real.

Here’s a pro tip: Use Instagram’s native auto-captions so the video looks like a true post, not an ad.

Then re-upload the same video multiple times, each with a different first-line header in the IG caption.

That opening line is a thumb-stopping lever.

A stronger header stops more people, improves engagement, and can drop your CPA a lot.

P.S. Whenever you’re ready, there are three ways I can help…

• If you’re working 60+ hours per week but revenue is flat… watch this free youtube video
  

• If you’re wondering why your meta ads just got a lot more expensive… watch this free youtube video
  

• If you want a free demo of the marketing & sales system I use… click here