🤖🚀 The Creatine Scandal that's destroying trust

Read time: 4 mins…

Howdy,

Today’s Hyper Growth Blueprint covers…

• 🤬 The Creatine Scandal that's destroying trust

• 🏆 How to build a ‘Trust Engine’

Let’s dive straight in…👇

The Creatine Scandal that's destroying trust
(and what it means for your business)

I've been taking creatine for years.

It's basically the only supplement that actually works.

It has mountains of research and is about as close to ‘legal steroids’ as you can get.

So when I saw these creatine gummies from Ovrload…

I thought great!

I’ll happily swap the white flavourless grainy powder I mix with water for a fruity chewy treat 😁 

Until a few weeks ago… James Smith dropped a bombshell.

He'd tested these gummies.

And dozens of other brands on Amazon that claim to have 5 grams of creatine in.

The results?

Zero creatine.

ZERO.

These companies are doing MILLIONS in revenue.

Selling fruit-flavored lies.

I'd been eating expensive sweets thinking I was getting stronger.

Honestly it’s outrageous that…

• supplement companies with "lab-tested" claims can be complete frauds.

• Amazon's "best sellers" can contain nothing.

• millions of customers can be fooled this easily.

It’s another ‘chink’ in the markets trust.

And it has implications for us.

Your prospects have been probably been burned before.

Multiple times. By companies that looked legitimate.

They're scrolling past your ads thinking "probably another scam."

And honestly?

They're right to be skeptical.

Which is exactly why I think the businesses that prove they're real will dominate.

Not claim. PROVE.

Here's what we're doing differently:

Strategy 1: Evidence Over Everything 

Every ad now leads with proof.

Not promises. Not benefits.

Cold, hard evidence that we've solved this exact problem before.

Strategy 2: Give Before You Get 

We're literally giving away our tools and strategies.

Free. Ungated.

Let people get a result before we ever pitch them.

Strategy 3: Build Your Trust Engine 

Systematically gathering reviews, recording testimonials, documenting every win.

Making evidence collection a daily habit, not an afterthought.

Strategy 4: Personal Brand Investment 

My LinkedIn posts. These newsletters. YouTube vidoes.

All building long-term trust that no competitor can copy.

Because here's the truth:

In a world of creatine-free creatine...

The business that proves it's real wins everything.

Your prospects are begging for someone to trust.

They're just terrified of being fooled again.

So show them. Don't tell them.

• Document everything.

• Share freely.

• Prove constantly.

Build a trust engine so powerful that skeptics become evangelists.

P.S. My reaction when I saw my creatine had no creatine in….