🤖🚀 The dirty secret of the advertising world

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 💡 One idea that lowered CPA by 76%+

• 💀 The dirty secret of the advertising world…

Let’s go… 👇

I’ve just returned from Washington D.C!

I’ll be honest, I had intended to write this email BEFORE I went so I could get it out in it’s usual Tuesday window.

But life got in the way… and here we are.

A special late night Sunday edition 😎 After all…

The average newsletter that goes out slightly late will always beat the perfect newsletter that never gets sent.

I'm about to share something that sounds too simple to work.

But it cut our cost per lead by 75% last week.

Here's what happened:

We'd been running the same ads for 2 months.

Good results.
Decent ROI.

Nothing spectacular.

Then my team tried something...

They filmed 15 different hooks.

Each one 5-10 seconds long.

Took 35 minutes in a car park.
Phone camera.
No fancy production.

Same body content. Same call-to-action.

Just 15 different opening lines.

The results?

Before: £180 cost per booked call

After: £28 cost per booked call

One hook absolutely destroyed the others.

Would never have found it without testing all 15.

Here's the lesson:

Most businesses create one or two "perfect" ads and pray it works.

Smart businesses create 15 versions and let the market tell them which one's perfect.

We now film new hooks every single week.

Because here's the dirty secret nobody tells you about modern advertising…

💀 The algorithms do everything.
💀 Targeting is a thing of the past.
💀 Everyone's using the same AI optimisation.

The only real differentiator?

Creative variety.

More tests = more winners = more sales.

Simple as that.

Want to know exactly how we structure these modular ads?

Just reply with "HOOKS" and I'll send you the exact framework we use.

But honestly, you could probably figure it out yourself.

It's not complicated. It just works.

• You can check out my YouTube channel where I break down the strategies that are working well for us right now in more detail.

• Watch this 12-minute video to learn the 9-steps to Building your Own Hyper Profitable Growth Engine.

• Swipe my playbook on “How to use A.I. to INSTANTLY start converting 156% MORE LEADS by sending this ONE simple email.”