Read time: 2 mins…
3 years ago I went on a trip to Sweden to try and find some wild Moose…🫎
Now I’ve never seen a moose before… but they sound awesome.
Gentle giants that are 2 metres tall with 2 metre wide antlers and over 700kg.
Or so I thought…
As I quickly discovered Moose are considered one of the most dangerous animals.
Not because they are aggressive…
But because when they walk into the road they become an immovable object.
(Turns out if you hit a moose with your car, you have close to 100% mortality rate because you hit their legs and 700kg of Moose comes flying at you through the windscreen… 😬)
If a Moose is in the Road you have no choice but to pay attention.
And even though my trip came up short and we sadly didn’t get to see one…
That stuck with me.
Because in a world where people are mindlessly scrolling on autopilot and everyone’s using the same AI tools to create stuff… standing out and capturing attention is becoming more difficult than ever.
So it’s my belief that as a business you need to craft your very own, distinctly unique positioning that enables YOU to stand out like a Moose in the Road.
Because when your messaging is genuinely magnetic to the right people… life changes a lot.
Your ads perform better
Your landing pages convert higher
Sales happen easier
The quality of prospect and customer increases
The trickle down effect is huge.
And this is the type of work that you do once and then benefit from indefinitely.
If you do it right…
If you want to see how I approach this, just posted a video on YouTube explaining the 3 step process we use to create our very own “Moose in the Road”.
It’s only 12 minutes and in it I share…
00:00 The Moose In The Road
00:22 Why Most Marketing Gets Ignored
01:22 What Is A "Moose" In Marketing?
03:16 Why Standing Out Matters More Than Ever
06:10 AI Is Making Marketing More Generic
08:03 The 3-Step Moose Framework
08:21 Step 1: Find Your Industry's Sacred Beliefs
09:22 Step 2: Flip Them Into Contrarian Opinions
11:05 Step 3: Build Your Marketing Around Them
11:56 Turn One Moose Into Months Of Content
12:20 Why This Strategy Wins In The AI Era
As always I hope it’s useful.
Your friendly Moose Hunter…
Elliott
P.S. Replace your content habits with something more productive - check out my YouTube channel here.
P.P.S. Speaking about the future, I just filmed a video explaining ‘The Rainmaker Flywheel’ which is the marketing & sales strategy I am betting big on in the future.
Click here to watch the full video on YouTube.
P.P.P.S. If your Cost Per Lead is too high and you’d like to bring it down… the answer might be in this recent episode of Business Growth Central. Click here to watch.
