🤖🚀 There's been a quantum leap in AI...

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🏆 2 surprising things I learnt last week…

• 📼 A quantum leap in AI you NEED to know about

• ✋ Why I think humans will prevail

• 🤖 Mega-Prompt of the Week: Make your business AI-proof

Let’s go… 👇

I learnt two things that surprised me yesterday…

1. Did you know the average person spends £50 on gifts for Valentines?

2. OpenAI have launched SORA - their text to video model…

Safe to say the second one is a lot more significant.

We have just witnessed another huge technological advancement.

The ramifications of which will be huge.

Imagining typing this in as a prompt…

A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.

And in a matter of seconds receiving this… 👇

Don’t let this grainy GIF fool you…

This is a 60 second clip in 1080p HD quality. View the full thing here.

It is pretty wild.

The model now understands physics, light, motion, camera angles…

…everything it needs to create pretty realistic video.

SORA is not open to everyone yet… but it will be pretty soon.

Which means yet again an incredibly powerful piece of technology that’s extremely easy to use is about to fall into the lap of millions of businesses…

…yet only a very few will choose to use it in a meaningful way.

So consider this your fair warning, dear reader.

Here’s how we’re going to look to exploit SORA in our business & for our clients… 👇

1. Now everyone’s a filmmaker

Video has always been a challenge for a lot of businesses.

SORA democratises it for everyone.

Soon there will be no excuse to not have professionally shot video on your site.

In fact, you will stand out MORE if you don’t… (& not in a good way!)

2. Opens the floodgates to testing

Testing 100+ images is easy.

Testing 100+ meaningfully different videos is hard.

The difference in production time is huge.

SORA will help mitigate this & allow quicker testing of video concepts.

3. Personalisation becomes possible

Research has shown we can be more attracted to people who look similar to us.

Most of our businesses have huge diverse demographics.

With SORA you could quickly create personalised variations of videos that appeal directly to all demographics.

4. Bring the past & future to life

Now we are not limited by what a camera lens can capture.

We can use SORA to bring past events or future milestones to life.

Communicating your vision with your team or clients just got a lot easier.

5. The possibilities are epic

• Product demonstration videos

• Telling your brand story

• Rich social media content (that isn’t just a canva template!)

• Tutorials & how-to videos

• Employee training

• Educational content for your clients

• Visual FAQ videos

• Event promotions & previews

The only limits that exist are your imagination & your prompting skills.

If I was a video production agency, I would be rapidly reimagining my business model & offering right now…

But I don’t think it’s all sunshine & rainbows…

a) Humans will still win

AI is great but I don’t believe it will ever replace real human interactions.

In a world used to hyper-edited content we are already seeing a huge increase in authentic, genuine content.

Sam Sulek, a 21 year old bodybuilder went from 0-3m YouTube subs posting 40-minute unedited daily vlogs of his workouts.

Rob Li, a private chef to billionaires in the Hamptons has gone from 0-750k followers on TikTok posting what he cooks his clients every day.

Hub, an insurance worker in Dallas has gained 16m+ likes documenting his daily 9-5 life on TikTok.

Even closer to home, our Creative Director, Tabitha, started the year with 1,500 followers on Instagram…

…and 51 days later has risen to 22,500 followers after posting candid video of her getting ready for work each morning.

I detect a growing desire for authentic insights into real human lives.

And I hypothesise this will grow stronger as the AI landscape progresses.

b) When everyone’s super, no one will be…

As the wise man Syndrome, from The Incredibles once said…

When businesses start using SORA, the majority will all use it in the same generic way.

80% will plaster their website & social media with generic clips.

20% will invest time & energy to go a layer deeper & yield exponentially more significant results.

We aim to be the latter - and will share what we discover along the way.

Before I close - it’s the final call for our new 6-month Internship Programme.

We’re looking for 2 interns to join our paid ads team.

They are paid roles (£27k p.a) and ideal for anyone who wants to learn about the world of advertising & marketing.

If you know anyone that might be interested, all the details can be found here.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. Are we connected on Linked? I post something everyday… find me here.

P.P.S. I open up 2 slots in my diary each week to chat to Hyper Growth Blueprint subscribers about their business.

You can book one here.

(First come, first serve… and PLEASE do not share this link 😇)

Mega-Prompt of the Week 🤖

Analyse your Business & make it AI-Proof

Sometimes it’s hard to scrutinise your own business when you are so immersed in it.

Use this prompt to:

• Learn how AI might impact your industry

• Identify the biggest risks it poses to you

• Create a plan for integrating AI into your business so you become AI-proof!

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)