🤖🚀 This thing might be destroying your conversions…

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🇺🇸 Lessons from the Lone Star State

• 🧐 Why this one thing might be destroying your conversions…

• 🧞‍♂️ My 4-step process that beats ‘the curse of knowledge’

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

I just returned from a week in Austin, Texas.

I was there for a two-day Marketing Mastermind with 30 other Entrepreneurs.

It was awesome - and I even got to share some of the cool stuff that’s working really well for us right now.

An interesting trend emerged: Slow Sales

Most businesses in the room have seen their sales cycle duration increase.

People are still spending, but they are taking longer.

We can debate whether it’s because of cost of living, the economy in general, or diminishing trust…

…but regardless, I anticipate those businesses that nurture relationships now will be the ones that win later.

Today I want to talk about an easily overlooked area that can completely destroy your conversion rates…

…congruency.

Congruency can be easily overlooked when it comes to advertising.

And it’s often a big reason why campaigns don’t perform that well.

Picture this: your prospect is scrolling through their feed, and BAM!

Your ad catches their eye 👀.

It's witty.

It's compelling.

It's everything they've been searching for.

They click through.

Hearts racing with anticipation.

Only to land on a page that looks like it's from a different universe.

Confusion sets in…😵‍💫

…and before you know it, they've vanished into the digital abyss.

Never to be seen again.

Making sure you create a congruent experience from the initial touchpoint in the ad, to the page they land on, to the follow up they then receive is key.

When ads match landing pages, people trust you more.

Confused customers don't buy. Matching messages boost conversions.

And consistent messages help build a strong brand.

The problem: when you’ve been in a business for so long… you have the ‘curse of knowledge’

You don’t see things through the same lens as a new customer anymore.

So here’s how we use AI to sense check our campaigns…🤖👇

Step 1. Screenshot your Ad

Step 2. Use GoFullPage Chrome Extension to capture your full landing page

Step 3. Paste into any AI that has ‘vision’ (ChatGPT 4, Claude, Gemini etc.)

Step 4. Prompt it to analyse the congruency of the two

(The full prompt I use is in the mega-prompt of the week 😉)

This super-simple flow can rapidly identify any areas you might have overlooked and give you easy areas of improvement.

P.S. Whenever you’re ready, there’s three ways I can help:

• Watch this free video on the 6 Personal Metrics I track as an Entrepreneur.

• Check out my other free newsletter on how I optimise my health, energy, and productivity as an Entrepreneur.

• Book a free 1-1 Discovery call with one of our Growth Advisors to identify your current growth constraint & see how we would we fix it.

Mega-Prompt of the Week 🤖

Analyse your Ad & Landing Page Congruency with AI

This is the exact prompt we use. It analyses the congruency based on five areas:

1. Messaging Consistency

2. Visual Consistency

3. CTA Consistency

4. Targeting & Relevance

5. Information Continuity

It scores each area out of 100 and then identifies the three biggest impact areas of improvement for you.

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