Read time: 4 mins…
Welcome back folks 🫡
This week’s Hyper Growth Blueprint covers:
📚 Why I always find time for this…
😬 Why I’m addicted to this thing…
🏛️ The framework that increased our leads by 350%
🤖 Mega-Prompt of the Week
Let’s go… 👇
Every morning for the last week I’ve been reading this book…
Please excuse the cheesy grin
It’s a series of letters Gary Halbert (legendary copywriter) wrote to his son whilst he was in prison.
It’s a fascinating read.
From both a copywriting perspective and ‘life lesson’ perspective.
I’ll probably share some lessons from it soon.
On the topic of reading, someone asked me this a couple days ago…
My answer was…
Anyway, time for the juicy stuff…👇
Why I’m addicted to testing ads…
Now it’s NOT because I’m an obsessive freak and just love the process… 😅
Instead it’s because I understand this truth:
Every ad you test gets you ONE ad closer to finding a ‘Magnum Opus’ Ad.
A ‘Magnum Opus’ Ad is a 1 in 1,000 ad that performs exponentially better than every other ad you’ve ever tested.
I’m not just talking 2x better…
I mean 4x, 5x, 10x even in some cases 20x better than any other ads you have ever run.
I recently experienced this with this very newsletter.
In fact there’s a significant chunk of new readers receiving this email that have come through a breakthrough ‘Magnum Opus’ Ad we launched last week.
Let me explain… 👇
Previously we ran a bunch of images like these…
They worked okay… and over the last 90 days they delivered a £9 CPL
Last week, with the help of our new videographer…
…we decided to launch a couple of video ads.
The result?
A 71% drop in CPL.
Which means it’s generating us 3.5x the volume of leads for the same spend.
And a lovely steep uptick in subscriber growth…
Now this is not quite a true ‘Magnum Opus’ Ad… yet.
But after a few more iterations & tests I’m hoping it might be.
Why did this ad work so well?
It follows my simple I-P-F-E-C Framework.
Intro
“I’m Elliott Botterill”
Proof
“In the last 4 years I’ve spent £20m on ads & generated over £100m in revenue…”
Free Gift
“I write a Free Newsletter every week where I reveal what’s working well for us now”
Evidence
“Currently there’s 2,356 people signed up… and you’re not one of them!”
Call to Action
“I’d love you to be… so if you want click the link to sign up for free”
If we can give substantive proof and evidence…
In combination with a small & risk-free ask…
…you should be on to a winner. 🙂
As always, I hope you found this useful.
To your success,
Elliott ✌🏼
P.S. Whenever you’re ready, there’s three ways I can help:
If you want some more free content, check out this video: CEO Day in the Life: Monthly Team Meetings
Watch this free video where I breakdown the 9-step system we used to generate over £59million in revenue for our clients last year.
Not sure what your current constraint is in your business? Book a 1-1 call and we’ll figure it out for you 🙂
Mega-Prompt of the Week 🤖
Create an Ad Script using the I-P-F-E-C Framework
Use this prompt to train AI to create a video script that utilises the I-P-F-E-C Framework.
Give it some context, and then sit back as it writes it for you 🙂
(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)
