🤖🚀 How we use 3-7-60 market dynamics to print money

The Hyper Growth Blueprint

Author

Elliott Botterill
August 08, 2023

Read time: 4 mins…

Welcome back 🫡

This week’s Hyper Growth Blueprint covers:

  • 🛖 Why I am in a cabin in the middle of nowhere

  • 💰 How we use 3-7-60 Market Dynamics to print money

  • 🤖 NEW: Mega-Prompt of the Week

Let’s go… 👇

This week I am writing this newsletter from a remote cabin in the Lake District.

The view from my cabin this week.

I took the decision to physically remove myself from East London for a week so I could focus on a couple key projects.

I’m a big believer in manipulating your environment to make your life easier…

…and so a few days completely remote with no distractions felt like a good idea.

Anyway, today I wanted to share a fundamental theory that has radically enhanced our ability to generate serious results for our clients.

It’s called 3-7-60 Market Dynamics… let’s get into it.

The 3-7-60 Market Dynamics

Your market is diverse.

Within it there are different segments of people, each with unique needs, timelines and trust levels.

Trying to appeal to all of them with the same offer, funnel, messaging, and channel is… not a good idea.

That's where the 3-7-60 comes in.

It helps us create different marketing funnels for each of these distinct segments.

Let's cut through the jargon:

The 3% - the people ready to buy now.

They’ve done their research and are geared up to purchase.

This is where to focus first - as these people want what you have, we just need to make sure they find you.

The challenge is - we cannot solely rely on this segment because it is so small (literally 3% of your market…)

🚦3% Traffic Sources (where to find them):
- Google Ads
- Bing Ads
- Paid Social Retargeting
- Email Lists

💻 3% Funnels (where to send them):
- Direct to sales page
- Application Funnel
- Whatsapp/messenger BoFu Blaster (I love this one 😅)

3% Offers/Messaging (what to say to them):
- 🙏🏼 Promise
- 🤝 Guarantee
- 💰 Discount

The 7% - prospects who are doing their homework.

They'll be ready to buy soon.

In this phase, they are comparing, evaluating, and deciding.

This is where we dig into application funnels, quizzes, calculators, and free quotes to engage them & nudge them along their decision-making process.

🚦 7% Traffic Sources (where to find them):
- Google Ads (broader keywords + perf. max)
- Meta (FB & IG)
- TikTok

💻 7% Funnels (where to send them):
- Calculator
- Free Quote/Free Estimate
- Webinar/VSL
- ScoreApp Scorecards/Quizzes

7% Offers/Messaging (what to say to them):
- 😍 Benefits
- 🆚 Comparisons
- 🎯 End Goal

The 60% - those at the beginning of their journeys.

This is the huuuuuge portion of the market…

…that most businesses completely neglect.

They are the people that might need weeks or months to convert.

They have just started their information gathering and so we need funnels that pique their curiosity & allow us to capture their details.

We then nurture a relationship with them, patiently waiting until they are ready to make their move.

🚦60% Traffic Sources (where to find them):
- Meta (FB & IG)
- TikTok

💻 60% Funnels (where to send them):
- Info Pack (Lead Magnet download)
- Newsletter

60% Offers/Messaging (what to say to them):
- 😍 Story
- 🆚 Journey
- 📝 How to
- ✅ Problem-solution
- 😱 Transformation

To grow a business sustainably you need to tap into all 3 of these segments. 

The 3% segment holds the immediate revenue potential.

The 7% are teetering on the precipice of purchase and with the right nudge, can be converted bringing in near-future revenue.

The 60% segment is your future goldmine.

Mega-Prompt of the Week 🤖

Create a complete 3-7-60 Marketing Plan Tailored to your business

Why spend the time creating your 3-7-60 plan… when AI can do it for you😅!

I have created a mega-prompt that trains the AI on the 3-7-60 market dynamics and then creates a complete plan of action for you tailored to your business.

It will tell you which funnels to choose, which traffic sources to focus on, and then which messaging to use (giving you examples for each as well…)

It’s powerful… enjoy!

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)

Act as a digital marketing strategist with a specialized understanding of the 3-7-60 Market Dynamics. 

Consider the distinct needs, timelines and trust levels of different market segments to appeal to each group differently instead of using the same marketing approach universally. 

The Business type is: [e.g. BOTTERS. Digital Growth Agency]

The Ideal Customer Profile is: [e.g. Online education companies that need more leads]

I'm going to give you a business and their Ideal customer profile. I'd like you to create a bespoke marketing plan tailored to the specific nuances of their business and customer profile. 

This marketing plan should include specific recommendations on:

1. For the 3% segment - those ready to buy now - specify the most effective traffic source, marketing funnel, and offer messaging that fits with the user's business. 

🚦3% Traffic Sources:
- Google Ads
- Bing Ads
- Paid Social Retargeting 
- Email Lists

💻 3% Funnels:
- Direct to sales page
- Application Funnel

3% Offers/Messaging:
- 🙏🏼 Promise
- 🤝 Guarantee
- 💰 Discount

2. For the 7% segment - prospects who are doing their research and getting ready to buy - suggest the best traffic source, marketing funnel, and offer messaging that would engage these prospects. 

🚦 7% Traffic Sources:
- Google Ads (broader keywords + perf. max)
- Meta (FB & IG) 
- TikTok 

💻 7% Funnels:
- Calculator
- Free Quote/Free Estimate
- Webinar/VSL 
- ScoreApp Scorecards/Quizzes

7% Offers/Messaging:
- 😍 Benefits
- 🆚 Comparisons
- 🎯 End Goal

3. For the 60% segment - those at the beginning of their journey who might need weeks or months to convert - recommend the optimal traffic source, marketing funnel, and offer messaging to capture and hold their interest for when they are ready to buy. 

🚦60% Traffic Sources:
- Meta (FB & IG) 
- TikTok 

💻 60% Funnels:
- Info Pack (Lead Magnet download)
- Newsletter

60% Offers/Messaging:
- 😍 Story
- 🆚 Journey
- 📝 How to 
- ✅ Problem-solution
- 😱 Transformation

For the offers & messaging, please give bullet points with clear examples of high-converting offers & headlines that are relevant and appeal to the business & Ideal Customer Profile I have given you.
Act as a digital marketing strategist with a specialized understanding of the 3-7-60 Market Dynamics. 

Consider the distinct needs, timelines and trust levels of different market segments to appeal to each group differently instead of using the same marketing approach universally. 

The Business type is: [e.g. BOTTERS. Digital Growth Agency]

The Ideal Customer Profile is: [e.g. Online education companies that need more leads]

I'm going to give you a business and their Ideal customer profile. I'd like you to create a bespoke marketing plan tailored to the specific nuances of their business and customer profile. 

This marketing plan should include specific recommendations on:

1. For the 3% segment - those ready to buy now - specify the most effective traffic source, marketing funnel, and offer messaging that fits with the user's business. 

🚦3% Traffic Sources:
- Google Ads
- Bing Ads
- Paid Social Retargeting 
- Email Lists

💻 3% Funnels:
- Direct to sales page
- Application Funnel

3% Offers/Messaging:
- 🙏🏼 Promise
- 🤝 Guarantee
- 💰 Discount

2. For the 7% segment - prospects who are doing their research and getting ready to buy - suggest the best traffic source, marketing funnel, and offer messaging that would engage these prospects. 

🚦 7% Traffic Sources:
- Google Ads (broader keywords + perf. max)
- Meta (FB & IG) 
- TikTok 

💻 7% Funnels:
- Calculator
- Free Quote/Free Estimate
- Webinar/VSL 
- ScoreApp Scorecards/Quizzes

7% Offers/Messaging:
- 😍 Benefits
- 🆚 Comparisons
- 🎯 End Goal

3. For the 60% segment - those at the beginning of their journey who might need weeks or months to convert - recommend the optimal traffic source, marketing funnel, and offer messaging to capture and hold their interest for when they are ready to buy. 

🚦60% Traffic Sources:
- Meta (FB & IG) 
- TikTok 

💻 60% Funnels:
- Info Pack (Lead Magnet download)
- Newsletter

60% Offers/Messaging:
- 😍 Story
- 🆚 Journey
- 📝 How to 
- ✅ Problem-solution
- 😱 Transformation

For the offers & messaging, please give bullet points with clear examples of high-converting offers & headlines that are relevant and appeal to the business & Ideal Customer Profile I have given you.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. If you want me to send you a PDF that has an overview of all the funnels mentioned in this email, just hit reply & let me know 👍

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