🤖🚀 How to utilise the extreme power of n*ance

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🥶 What it’s like to be exposed to -136 degrees

• ♾️ I’m launching something new for free…

• 🤏 The power of NUANCE (with four swipeable examples)

• 🤖 Mega-Prompt of the Week: The Marketing Nuance Analyser Prompt

Let’s go… 👇

I spent the bank holiday weekend getting frozen at -136 degrees.

I was trying some cryotherapy for the first time at a retreat with my mum.

While I was there, it made me reflect on balancing health & business.

The demands of running a business are tough.

And it’s easy to get caught in the trap of sacrificing your health for the “urgent” demands of the business.

Sitting at your desk for 10+ hours a day.

Deliveroo or quick meals for dinner to save time.

It’s a slippery slope.

I believe having a fit body is not a luxury - it’s an absolute necessity.

You have no excuse to not be fit.

Your body is what you need to do everything around you.

For the last 6+ years I have become obsessed with learning how to optimise my health, energy, and productivity…

…in a way that doesn’t require tons of time, commitment or disrupt my ability to run my business.

I’ve decided to begin sharing what I’ve learnt in a new free weekly newsletter called The Limitless Entrepreneur.

The first edition will drop this Thursday at 10.57am.

If you’d like, you can sign up for free here.

Now time for the good stuff…👇

Today I wanted to talk about nuance.

The deeper I go into the world of marketing…

…the more I am surprised by the extreme power of nuance.

Nuance in marketing is the subtle variation in the order of words that might seem insignificant, yet makes all the difference when it comes to driving action.

Here’s 4 examples of nuance at work…👇

#1 The Sneaky Text Correct

I received this text last week after opting in for a free lead magnet…

I thought it was brilliant… because of the nuance.

Most marketers would send the first message as it is… without the spelling error.

But I take my hat off to Kristians - he intentionally includes a typo in the first message…

…and then triggers a second message to correct it 2 mins later.

The result?

It makes you feel like you are in a real conversation with a real person…

…even though it’s entirely automated.

#2 The SMS Consent

When you send an automated SMS to a lead for the first time…

To make it compliant & to improve deliverability it’s recommended you include an opt out message.

The standard one by default is ‘Reply STOP to opt out’

Note the complete lack of any nuance…

No human would ever type that, and thus the illusion of personable communication is shattered instantly, diminishing your engagement rates.

One day I changed this to…

‘P.S. I hate spam & respect your time greatly. Of course, you can reply STOP to unsubscribe at anytime 👍’

And overnight our response rates nearly doubled.

#3 The 3-Line Email

Full credit to The Entrepreneurs Circle for this one.

These sacred words have generated millions for EC members over the years.

It’s a great example of nuance because countless people try to “improve” it by adding an extra line… maybe some pleasantries…

…and it completely ruins it.

It’s effective because of the nuance in the carefully selected words and concise language.

Try it out for yourself by emailing any old leads this… 👇

#4 Changing the level of intent

This last one is golden for anyone selling a service, coaching or online programme.

You can radically improve your conversion rates by changing the opt in in your funnels from ‘Sign Up’ to ‘Apply Now’.

When you shift from offering something for free to requiring an application…

…you invoke scarcity and elevate desirability.

You see marketing & sales is just about perceived value.

Making someone apply, implies a barrier.

A barrier suggests quality, exclusivity.

What was once easily accessible now demands effort, signaling increased worth.

This taps into the fear of missing out (FOMO).

People want what they might not be able to have - it's a fundamental human response.

Plus the limited access increases demand.

And demand drives action.

So you now you know the secret that separates the super successful marketers and the mediocre ones:

The power of nuance.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. Are we connected on LinkedIn?

I post something everyday… find me here.

P.P.S. If you’re interested in optimising your health, energy, & productivity… then you might like this brand new free newsletter I am launching.

Mega-Prompt of the Week 🤖

The Marketing Nuance Analyser Prompt

This prompt utilises the principles outlined above to analyse your emails & SMS’s on the 4 key areas of nuance.

It scores your comms out of 10 for each & then gives you detailed feedback on how to improve.

This is GREAT for reviewing & enhancing your old follow up sequences.

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)

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