🤖🚀 When 2 Agency Owners Clash...💣

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🤝 Insights from a fellow Agency Owner

• 💰 4 Things working INSANELY well right now

• ☎️ Why this might by the missing link in your marketing…

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

Yesterday I had the pleasure of catching up with my friend & fellow agency owner Ali.

We caught up on how things were going & then dived into what’s working well right now for both of us…

In the 36 minutes we spoke, a bunch of gems came out that I wanted to share…👇

1. Super Narrow Niche-Specific Messaging is
CRUSHING it on Meta

• Ali shared how targeting industries like window installers or other less-saturated niches led to significantly improved lead quality and conversion rates compared to broader, highly competitive markets.
  

• Calling out a specific niche in the ad copy WITH a niche specific offer makes it easy to cut through crowded Meta feeds.

E.g.

Attention Shutters & Blinds Companies in East London

We’ll fill your calendar with Showroom appointments at least 2 weeks in advance for the rest of the year or you don’t pay…

If you can’t make an offer like this…

…then you should think HOW can I get better/change what we do so I can?

Irresistible Offers Make Marketing Easy.

2. Lead Forms & Immediate Follow-Up

• Lead Form Ads: Turns out we both found success using Facebook Lead Form Ads to quickly capture details without sending users off-platform.
  

• Speed to Lead: As soon as a lead form comes in, a setter or salesperson calls back within 20 seconds.
  
  Immediate response dramatically increases booking rates and improves conversion.

Having someone whose ONLY job is to ring your leads immediately is the BIGGEST marketing & sales ‘hack’ you can get.

It also nearly ALWAYS makes financial sense.

Let’s look at an example for an Online Education company that sells a £1,500 product…👇

3. Increase Call Show Up Rate w/ iMessage or Personal Video Outreach

• In addition to automated email/SMS, sending selfie videos or personalised voice notes via iMessage or WhatsApp can double show-up rates for sales calls.

• Prospects are more likely to respond to a quick personal video that introduces the salesperson than a generic text message.

4. Conditional Logic Funnels

• HighLevel (GHL) Forms: Using conditional logic in forms to split users by criteria (e.g., revenue, ad spend) helps segment qualified from unqualified prospects.
  

• Downsell Offers: Prospects who don’t meet certain thresholds (e.g., minimum revenue) are redirected to a downsell page (e.g., a lower-priced membership or course). Those who qualify continue to a call scheduler.

These are the slightly more complex touches that take the efficiency & profitability of your marketing to the next level.

The separate lesson here is: how often do you connect with your peers?

Learning from others at the top of their game is how you can speed run your way to a big business.

P.S. Whenever you’re ready there’s 3 ways I can help…

• You can check out my YouTube channel where I break down the strategies that are working well for us right now in more detail.

• You can watch this video to learn how you could have a ‘Growth Engine’ built & installed into your business in the next 90 days.

• You can read my 2025 Growth Manifesto which explains my mission to scale our impact on cool businesses this year.

Mega-Prompt of the Week 🤖
AI Evaluation Prompt for Appointment Setter Calls

The prompt guides an AI evaluator to analyse appointment setter call transcripts based on eight key criteria that assess the effectiveness and quality of the calls.

The focus areas include:

1. Introduction and Rapport Building: Evaluating how the appointment setter greets and connects with the lead.

2. Implementation of the BANT Framework: Assessing how well they address Budget, Authority, Need, and Timeline.

3. Qualifying the Lead: Determining their effectiveness in understanding the lead's suitability.

4. Framing the Discovery Call: How they communicate the value and set expectations for the next meeting.

5. Encouraging Commitment and Show-Up Rates: Techniques used to ensure the lead attends the scheduled call.

6. Handling Objections and Questions: Their ability to address concerns and provide clear answers.

7. Communication Skills: Clarity, professionalism, and empathy in their interactions.

8. Closing the Call: Summarizing the conversation and ending positively.

For each criterion, the AI is instructed to:

• Provide a Description: Understanding what is being assessed.

• Assign a Score out of 10: Rating the performance.

• Include Examples from the Transcript: Illustrating how the appointment setter performed.

• Offer Suggestions for Improvement: Giving constructive feedback.

Enjoy 😄 

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