🤖🚀 Why I have trust issues

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🍎 The story of the mysterious apple founder…

• 😬 Why I have trust issues

• 🧪 Curious results from a Meta Ad test

Let’s go… 👇

I’m currently 14 days into the 75 Hard challenge.

My partner & I thought it would be a strong way to start the new year.

Since starting I have:

• Dropped 3kg in weight (mostly water from Xmas binge)
  

• Read more in a couple weeks than I did in the whole of Q4 last year

• Discovered I can use the dictation feature on the treadmill to blast through emails & slack messages

There's plenty to learn from the virality of this challenge & what it did for the creator’s business…

…but that’s for another day.

Time to get in to the good stuff…👇

I have trust issues.

I have been led on time & time again.

Lured in by the sweet seduction of a brighter future…

…only to be let down and left bitterly disappointed.

The culprit?

Meta & Google… 😅

Let me explain…👇

When you advertise on either Meta or Google, you will find it recommends a bunch of things that you should do to your campaigns… 👇

By the very nature of you being subscribed to this newsletter, you are advanced way beyond the norm.

And therefore it is my duty to tell you…

🚨 Do NOT blindly trust what these platforms recommend 🚨

Here's why… 👇

Meta & Google made these recommendations so it's easier for beginner advertisers to get started.

More advertisers = more profit 💰

And whilst I am sure they mean well and genuinely hope these ‘recommendations’ help…

…we can’t escape the fact that these ‘recommendations’ are built by people who don’t run ads, for people that don’t run ads.

In all my historical testing, the majority of times I have enabled these recommendations…

…the performance of my ads has tanked. 🥴

And I have countless stories of people whose accounts were working great…

…but one day a phone call from a ‘Meta Marketing Pro’ (a.k.a outsourced sales rep in disguise with a quota to hit) came in and they practically forced them to make some changes and boooom 💣

…their ad campaigns died a painful death & struggled to recover.

So I tend to steer clear of them.

BUT the important thing is that it’s not just my opinion.

I am always testing and challenging this.

Here’s my most recent evidence.

We ran two identical campaigns.

One applied Meta’s recommendations, and one did not.

The results? 

The campaign with no recommendations performed better.

Actual snapshot from our tracking platform below

So consider this a friendly heads up to be careful of what you decide to do.

And always… test, test, test 🧪

Here’s to you to keep winning 💪

Elliott Botterill

P.S. Whenever you’re ready there’s 3 ways I can help…

• You can check out my YouTube channel where I breakdown the strategies that are working well for us right now in more details.

• You can watch this video to learn how you could have a ‘Growth Engine’ built & installed into your business in the next 90 days.

• You can read my 2025 Growth Manifesto which explains my mission to scale our impact on cool businesses this year.

Mega-Prompt of the Weeks 🤖
The Real Life Story Generator

You know using stories in marketing is a smart idea.

The problem is, you don’t know many.

That’s where this prompt comes in! Simply input the topic, idea or angle you want to communicate with your audience, and voila!

It will find 5 real life stories that you can use to better communicate your point.

Enjoy 😄 

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)