🤖🚀 The ONLY 3 ways to grow a business

Read time: 4 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🌴 Lessons from the Yucatan Jungle

• 📜 The only 3 ways to grow a business

• 🚀 12 practical growth strategies to swipe

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

I’ve been fortunate enough to spend a few days in Mexico, on a retreat with Sol Brah.

We were deep in the Yucatan jungle, for what was a mentally & physically challenging experience.

In between exploring ancient mayan ruins, bare-knuckle combat, eating raw heart and getting involved in ancient aztec shamanic rituals…

(yes… lot’s of stories from this trip for another time 😅)

…I was fortunate enough to be surrounded by some extremely interesting people.

And we talked a lot about mindset.

I learnt that…

The conscious mind is able to process 50 bits of information per second.

The subconscious mind is able to process 11,000,000 bits of information per second.

Have you ever been struggling with a problem & not getting anywhere…

…then you go for walk, or you’re in the shower and BOOM…the answer hits you?

That’s the subconscious mind working away & processing all that information for you behind the scenes.

The lesson?

There’s two.

1. We need to allow our subconscious mind time to work.

Giving our mind a break from the constant bombardment of information can result in the breakthroughs we’re looking for.

2. We should take great care as to how we load our subconscious mind.

• The environment we live & work in.

• The books we read.

• The people we talk to.

• The music we listen to.

• The videos we watch.

All play a huge part…

…so choose wisely!

The only 3 ways to grow a business are to:

1. Increase the number of clients

2. Increase the average transaction value

3. Increase the number of times they purchase

Now there are many ways to do each of these 3 things.

But today, I wanted to share a few ways that we do it for our clients.

My aim is to give you a ton of ideas to help with your business growth in 2024…

#1 Increase the Number of Clients

A Fully Mapped Growth Engine

A growth engine is simply a visual map of how customers happen in a business.

Mapping this out visually makes it easy to identify where you need to focus.

Dialled in Google Ads

People are searching for your stuff.

Google Ads gets you in front of them.

Get this dialled in ASAP. Enough said.

Blue Ocean Facebook/Instagram Ads

People to know about your stuff, in order for them to want to buy it.

Investing in ‘cold’ traffic sources (like Facebook) accomplishes this for you.

It’s also a ‘blue ocean’ opportunity for a lot of businesses.

Because getting great results on Facebook is difficult & most businesses (probably in your sector) are doing it wrong and struggling.

Building your own list of data

I wrote a story about this last week here.

TL:DR… owning your own list is a must-have.

#2 Increase the Average Transaction Value

Increase your prices

If you increase your prices by 50%, will half your customers leave?

Probably not…

…but if they did then fantastic.

Your now generating the same amount of revenue by doing half as much work.

In this inflation driven world people are expecting it…

…so you’ll likely experience less friction than you think.

Create higher-tiered offers

There’s two ways we use this:

1. Creating a premium offering that provides extra features or benefits.

2. Leveraging the ‘Decoy Effect’ by creating higher priced offers to make your standard package seem more valuable & reasonable.

Find bigger clients

‘You make your life either harder or easier based on the pond in which you choose to swim’

So choose to swim in a pond with people who have plenty of cash.

Provide more value

The more value you deliver, the more you can charge.

If you’re nervous about increasing prices…

…add services or features that warrant a price increase.

#3 Increase the Number of times they purchase

A proper CRM system

This is a must for any business scaling past 6 figures.

And a secret weapon to driving repeat business.

The goal is systematic communication with all prospects & customers so we are top of mind when they are ready to buy and buy again.

Whatsapp & SMS follow up

I believe these to be two of the most powerful channels.

Where else can you get 99% open rates?

We use them in conjunction with time-sensitive offers that create urgency and prompt quick action.

Paid Social Video retargeting ads on

People don’t buy because they have an objection.

An unanswered question.

We use video ads that answer these with real clarity to drive them back & get the sale.

Retargeting Ads on Google

(including bid adjustments on search campaigns for when your retargeting audiences search)

Use behavioral data to serve hyper-relevant ads to people who've already shown interest.

This is really easy to do in Google.

Make smarter bid adjustments to appear in front of your audience when they're ready to buy.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. I share more stuff like this on LinkedIn.

Feel free to connect with me here if you want.

Mega-Prompt of the Week 🤖

Turbo-charge your growth strategy by analysing your business & exploring which of the 3 growth levers to focus on

This prompt will ask you for your business information, number of clients, AOV, and avg. no of times they purchase.

It will then suggest which of the 3 levers to focus on to generate exponentially large returns.

Based on this, it will then give practical suggestions, based on the points I’ve written above, with exactly how they can do this.

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)