🤖🚀 Our 6-Step Process to Creating Lead Magnets

Read time: 4 mins…

Welcome back 🫡

This week’s Hyper Growth Blueprint covers:

• 🧠 How we’ve grown by 225%

• ⚡️ My 3 biggest learning from Mastermind

• 💰 Our 6-Step Process to Creating Lead Magnets

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

I was back up in Birmingham for a Mastermind session last week.

I’ve been part of the group for 2 years now…

..and when I look back at the progress we’ve made since we started it is staggering 🤯

Our business has grown by 225% since I joined…

…so I wanted to look back at all my notes & share 3 of the most useful learnings that have helped us achieve that.

And one that was the inspiration for today’s newsletter…

Life gets easier when you are able to systematically engage with people who may be interested in what you offer.

We do this for our clients by creating Lead Magnets.

A Lead Magnet = something we give away for free in exchange for contact details.

Get one of these right & running your business…

…and it delivers a steady stream of new demand directly to your door.

Here’s our playbook for creating them… 👇

Our 6-Step Process to Creating Lead Magnets That Convert Curious Clicks into Loyal Customers

1. 🔎 Identify your best customers.

2. 🥵 Find a problem only they have.

3. 💡 Figure out how to solve it.

4. 🤓 Make it super easy to consume.

5. 🧪 Test the title & cover.

6. 💻 Swipe our high-converting landing page template.

1. 🔎 Identify your best customers.

Not all customers are created equal.

In every business, 20% of your customers will drive 80% of your revenue.

And on the flipside, 20% of your customers will drive 80% of the headache.

Get clear on who your best customers are FIRST… as we want to create a lead magnet specifically for them.

2. 🥵 Find a problem only they have.

Now we know exactly who we want to help…

…we need to identify a problem they have.

I always start by asking….

What is the biggest problem your customers have when they come to you?

The more narrow & specific we can make this problem the higher quality lead we will get from it.

For example…

‘How to host an awesome party’

…will yield very broad generic leads.

Compared to…

‘The Corporate Event Planners Guide to a Stress-Free Christmas Party’

3. 💡 Figure out how to solve it.

This is where your expertise comes in.

We want to create a lead magnet that gives them a proper solution to the problem we have identified.

This is where you need to invest time, effort, & energy.

This will be the prospects FIRST interaction with you & your business…

…therefore we want to absolutely overload it with value.

People will give you their time BEFORE they give you their money.

But, time is still a cost…

So we have to make a lead magnet that is absolutely worth our ideal customers time, and we do this by making it jam packed with so much value it blows their minds.

4. 🤓 Make it super easy to consume.

There’s 2 parts to this…

1) We need them to open it

2) We need them to engage with it & value it

We get them to open it by making sure it’s immediately delivered to their inbox.

We then have 4-5 follow up emails to maximise our chances of them opening it.

To get them to engage with it & value it… we have to present it in the right way.

How you present something is more important than the thing itself.

How you present the solution in this lead magnet will have a DRASTIC impact on whether or not your prospect engages with it & values it.

The style of the asset will depend on your industry and brand…

…but the 80/20 of the most impactful things are…

• Get it properly designed (Do not skimp on this!!!!!)

• Aim for the reading level of 11 year old

• Big clear heading & subheadings

• Space the text out & focus on READABILITY

• Use supporting imagery & videos

• Use clear QR codes for CTA’s

5. 🧪 Test the title & cover.

The single biggest factor in determining;

a) the quality of the leads you will generate

b) the cost per lead (CPL) you will get

…is the title & cover of your lead magnet.

So plan to test it from the start.

We lowered the CPL one of our clients lead magnets last week by 25% by just changing the picture on the cover…

6. 💻 Swipe our high-converting landing page template.

Every good lead magnet needs a high-converting landing page to communicate its value & get the right people to download it.

I did a complete breakdown of the page we built that generated a 32% opt in rate in a previous issue you can read about & swipe here.

I am pleased to report that since writing that, we have had even more success with it…

…it’s now converting at a 57.8% CVR!!!

If it ain’t broke… don’t fix it…

Swipe this design & understand why it works here.

There you have it.

Our playbook for creating high-converting lead generation assets.

That’s all for this week - I hope you found it useful.

Take it easy,

Elliott ✌🏼

P.S. I share more stuff like this on LinkedIn.

Feel free to connect with me here if you want.

Mega-Prompt of the Week 🤖

Create high-converting Lead Magnet Titles with this 6-point checklist prompt

Use this prompt to train AI generate epic lead magnet titles for you

It utilises a high-converting 6-point checklist to create complete titles that are captivating & engaing.

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