Read time: 4 mins…
Welcome back folks 🫡
This week’s Hyper Growth Blueprint covers:
🦠 How to repeatedly create viral hits
🤳 Why I have a growing appreciation for organic content
👤 7 Meta Ads Audiences to test (if you haven’t already)
🤖 Mega-Prompt of the Week: Generate Polarising Comment-Worthy Content Ideas
Let’s go… 👇
This week I’m reporting in with a Chihuahua on my lap…
Meet Leonidas
I was chatting with a very close friend of mine yesterday.
Him & his team have been hitting organic social hard this year.
Posting a short-form video on Instagram & TikTok every single day.
After months of averaging 400 views…
…recently they have started ‘popping off’.
150k+ views…
324k+ views…
450k+ views…
All for ‘free’!
So I asked him…
‘What have you started doing that’s working so well?’
And he answered…
‘Simple… we started posting about things that sparked debates in the comments’
The algorithms go wild over comments.
So the posts that get the most comments… get the most views.
I previously wrote about creating comment-worth content when we posted a reel that 1.1 million views here.
But now, I rank it as significantly more important.
So here’s my plan of action to generate viral hits going forward…
Choose a topic that people care about
Have an opinion
Get involved in the comments
I’m also using AI prompt at then end of this email to help generate the ideas…
Now whilst I would never recommend relying on organic reach as an acquisition strategy because of it’s unpredictable nature…
I have a growing appreciation for it based on the relationship between be Brand Equity & Paid Media.
So using the comment-worthy organic content strategy should play a significant role in improving the effectiveness of your paid advertising.
7 Meta Ads Audiences to Max Out your Ad Account
Sometimes when it comes to Meta Ads… launching some new audiences is all you need to spark a health resurgence in your ad performance.
Here’s a few audiences we’ve been testing that have been working well for us…
Super Lookalike
A personal favourite - stack multiple lookalikes in the same ad set.
Deep Browsers Lookalike
Based on users who’ve been on your website for 8 mins+
High-intent iOS Users
Isolate iOS users who have completed an high-intent action (lead, add to cart etc.)
Video Casuals
Those who’ve watched at least 50% of your videos.
Video Addicts
Those who’ve watched at least 90% of your videos.
Fresh Customers
New customers within the last 10 days
Multiple Visitors
Those who’ve been on your site 5 times or more
That’s all for this week - I hope you found it useful.
Take it easy,
Elliott ✌🏼
P.S. Are we connected on LinkedIn?
I post something everyday… find me here.
P.P.S. If you’re interested in optimising your health, energy, & productivity… then you might like this brand new free newsletter I am launching.
The first episode will be released imminently…
…as soon as the Beehiiv technical team have helped me solve the myriad of unusual technical issues that have delayed the launch!
Stay tuned. I promise will be worth it.
Mega-Prompt of the Week 🤖
Use this prompt to speed up your content ideation, with comment-worthy content at the forefront.
Step #1: Give it the context of your business
Step #2: Give it your 4 content buckets (the topics you feel confident talking about)
Step #3: Watch as it creates 3 viral video ideas for you.
(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)
