🤖🚀 I spent £19m and found 7 things that work best...

Read time: 6 mins…

Welcome back folks 🫡

This week’s Hyper Growth Blueprint covers:

• 🥩 Why a BBQ feast inspired this newsletter

• 🥈 The two type of offers we create

• 💰 The 7 elements of an unbeatable offer

• 🤖 Mega-Prompt of the Week

Let’s go… 👇

Last week I took a trip up north to shoot some clay pigeons.

After shooting, they have a restaurant on site.

They had a special offer on for ‘BBQ’ day - a huge freshly cooked meat platter that was double the price of everything else.

It was sunny. We love BBQ. We were hungry.

So we ordered four.

As did everyone else there that day.

It reminded me how easy it is to sell stuff that people want

Inspired by this tantalising BBQ feast…

…I want to talk about offers.

Because the truth is, one of the biggest ways to improve your marketing and make more sales is to improve your offer.

We typically run two types of offer for our clients:

1. A Lead Magnet Offer

2. A Core Offer

Here’s my framework for how we approach both… 👇

A Lead Magnet Offer

• It must be free

• It must appeal to your ICP only

• It must be so good people feel like they should’ve paid for it

I’ve written about lead magnets a lot before, so I’ll just drop a high-level summary of our process here:

1. 🔎 Identify your best customers.

2. 🥵 Find a problem only they have.

3. 💡 Figure out how to solve it.

4. 🤓 Make it super easy to consume.

5. 🧪 Test the title & cover.

6. 💻 Swipe our high-converting landing page template.

A Core Offer

This is your main business offer - and the difference between thriving business & dying business.

If you’re reading this, you are likely in business and have been selling stuff for a while.

So rather than focusing on creating an offer from scratch…

…I’m going to share what I believe (from spending £19m+ on hundreds of offers) are the most important elements.

Strap in… this is going to be in depth… 👇

1. Dream Outcome

What it is:

The ultimate result or transformation that the customer desires.

People don’t want to buy a thing…

…they want to buy the transformation the thing gets ‘em.

Psychology (why it works):

The dream outcome taps into the customer’s deepest desires and aspirations.

By focusing on the end result that the customer wants to achieve, you appeal directly to their emotions and motivations.

Remember: we buy with emotion & justify with logic.

How to implement it:

• Clearly define the specific and tangible benefits or results that the customer will attain.

• Use the language your customers use.

• Make this a core part of your messaging everywhere.

Example:

Product: Online Marketing Course

Dream Outcome: “Become a Digital Marketing Expert in 8 weeks and DOUBLE your business revenue in 6 months.”

2. Perceived Likelihood of Achievement

What it is:

The customer’s belief that they will achieve the promised dream outcome by using your product or service.

Psychology (why it works):

When potential customers believe that success is likely, they are more confident in purchasing the offer.

Trust and credibility are key factors that influence this perception.

How to implement it:

• Show as much proof as you can.

• Use testimonials, case studies, and success stories.

• Put your money where your mouth is & offer guarantees.

• Use endorsements from industry experts and influencers.

Example:

Product: Fitness Programme

Perceived Likelihood of Achievement: “Join thousands of clients who have transformed their bodies with our XYZ programme.

Guaranteed results in 90 days or your money back.”

3. Instant Access and Quick Wins

What it is:

Providing customers immediate access to parts of the product/service that deliver quick, initial successes.

This is about reducing TTV (time-to-value).

Psychology (why it works):

Instant gratification plays a significant role in consumer behavior.

We don’t want to wait for results.

The fast we can deliver value, the easier it is to say yes.

How to implement it:

• Structure the product/service for early, achievable results.

• If the main result takes some time (like it can do for us) offer bonuses or focus on delivering quick wins first.

Example:

Product: SaaS Tool for Project Management

Instant Access and Quick Wins: “Get started instantly with our Quick Start Guide and manage your first project in under 30 minutes.”

4. Ease of Use and Minimal Effort

What it is:

Friction is the enemy when it comes to sales.

We want to make it as EASY as humanly possible for someone to get the value from our offer.

Psychology (why it works):

Reducing perceived effort lowers the barriers to entry.

It makes it easier for customers to start and increases their level of confidence that they will get the value they paid for.

How to implement it:

• Make your thing easy to use (easy if you provide done-for you)

• Provide really good step-by-step instructions, walkthroughs, and tutorials.

• Offer customer support and handhold customers early on.

Example:

Product: Financial Planning Software

Ease of Use and Minimal Effort: “Our intuitive dashboard requires no prior experience. Get started in 30 seconds with our step-by-step tutorials.”

5. Scarcity and Urgency

What it is:

Creating a sense of limited availability or time-sensitivity around the offer.

Psychology (why it works):

Scarcity and urgency trigger the fear of missing out (FOMO), encouraging customers to act quickly rather than delaying their decision.

When done well… this can increase your conversion rates like nothing else.

How to implement it:

• Use language that emphasises limited quantities or limited-time offers.

• Set deadlines for special promotions or bonuses.

• Highlight exclusive access or limited seats.

• Do NOT fake it.

Example:

Product: Made-to-measure shutters

Scarcity and Urgency: “We’ve just launched in XYZ area… we have 8 survey slots remaining until end of June.”

6. Authority and Social Proof

What it is:

We are in a trust recession.

Information is abundant & competition is everywhere.

Proof is not a nice to have, it’s a MUST have.

Psychology (why it works):

People innately do not trust businesses.

They do trust experts and peers.

Social proof reduces uncertainty by showing that others have successfully used and benefited from the product.

How to implement it:

• Feature testimonials from satisfied customers prominently.

• Include accolades, certifications, and expert endorsements.

• Share case studies and real-world success stories.

Example:

Product: Business Consulting Service

Authority and Social Proof: “As featured in Forbes. Read our clients’ success stories and see exactly how we’ve helped XYZ businesses grow 50% in 2023.”

7. Risk Reversal

What it is:

We hate losing more than we love winning.

It is typically the risk of your thing NOT working (and thus the wasted time, effort, energy, & opportunity cost) that stops people buying.

We can remove this sense of risk by giving guarantees.

Psychology (why it works):

Risk reversal increases customer confidence by assuring them that they can get their money back if they are not satisfied.

It lowers the barrier to making a purchase.

How to implement it:

• Provide free trials

• Offer a money-back guarantee.

• Offer a satisfaction guarantee.

• Offer a results-based guarantee.

• Don’t ruin it by adding ridiculous hoops they have to jump through for the guarantee to be valid.

Example:

Product: Digital Growth Service (😉)

Risk Reversal: “We’ll work & give you the full experience - after 30 days if you’re not completely blown away by the results (or the experience of working with us) we’ll completely refund your money.”

Phew… we made it 😄 

I hope you found this deep dive useful.

Take it easy,

Elliott ✌🏼

P.S. Are we connected on LinkedIn?

I post something everyday… find me here.

P.P.S. I enjoy writing this newsletter so much… I launched another one.

The Limitless Entrepreneur is a passion project where I write about optimising your health, energy, & productivity to build epic businesses so you can live an epic life.

It’s completely free. You can check it out here.

Mega-Prompt of the Week 🤖

Review your offer using our 7-Step Offer Framework

I turned our offer framework into a mega-prompt so that you can review your current business offer & see where it can be improved.

Simply paste this prompt in with you offer and watch the magic unfold…

(NB: All you have to do is refer 2 people to this newsletter using your special link below & you will unlock permanent lifetime access to this newsletter segment.)